Ad Operations Expert

Ad Operations ExpertDescription -The OpportunityThe Ad OperationsExpertwill play a critical role in supporting the execution and optimization of campaigns across HP’s on and off-device media network. This positionis responsible fortranslating media plans into fully functionaladcampaigns with precision and accuracy, ensuring seamless delivery and performance. A corecomponentof this role includes owning and driving ad server and programmatic integrations, requiring deepexpertiseto autonomously lead custom implementations, troubleshoot complex issues, andenable the execution of advertiser campaigns to realize revenue goals.You will work cross-functionally with stakeholdersacrossteams (Sales,Client Solutions,Product, Data, Engineering) to develop efficient operational processes, all whiledemonstratinganalytical rigor to evaluate campaign performance, generate actionable insights, and implement optimizations that drivemeasurableoutcomes for advertisers. This position offers an exciting opportunity to contribute to a rapidly growing business within a fast-paced performance-oriented environment, where you will serve as a trusted technical authority in Ad Operations and a key enabler of high-impact media solutions.Key ResponsibilitiesCampaign Management: Execute and manage campaigns across HP’s on and off-device media network in collaboration with internal stakeholdersTranslatemedia plansintoaccurately configured ad server campaigns across display, native, and video formatsExtremely detail oriented to ensure accuracy and efficacy of campaign implementation in the ad serverApply yield management and best practices to maximize campaign and network performanceFirstresponder to direct and programmatic campaign troubleshooting before routing for escalationDeep understanding of HP products, offerings, and best practices to support campaign strategyHands on experience working with ad servers, such asAdButlerand Kevel.And enterprise ad servers, including Google Ad ManagerandSpringServe.Reporting & Optimizations: Analyze campaign performance and develop actionable insightsRecommend optimizations to creative settings, audience targeting, and other tactics to exceed advertiser KPIsUtilities analytics and reportingplatforms(e.g.Adobe Analytics,Google Analytics,PowerBI)to trackandvalidatesuccess metrics for internal and external advertisersWork collaboratively withdata science to build reporting pipelines with ad server reporting APIsAd Server & Programmatic IntegrationsLead end-to-end ad server and programmatic integrations with demand partners, ensuring technical compatibility, scalability, and reliable campaign executionConfigure andvalidateprogrammaticworkflows, includingbid requestandresponse flowsProactivelydiagnoseand resolve integrationand deliveryissues such as bid rejections, latency, and creative rendering problemsTechnical Capabilities: Serve as subject-matter expert inad serving platforms including GoogleAd Manager,SpringServe, Kevel, andAdButler. Implement and QAad tags, marketing pixels, and tracking technologiestoensureaccuratedelivery, measurement, and attributionCross-functional Collaboration:Partnerwith internal cross-functional teams; Sales, Business Development, Client Solutions, Project Management, Product,Engineeringand Business Analytics to ensure alignment on campaign strategy and executionCollaboratewith Client Solutions toidentifyincremental opportunities forhigh-performing campaignsProvide feedback on ad serverperformance and limitations to inform product enhancements and roadmapprioritizationRequired Qualifications7+years in Digital Media, withextensivefocusinAd Operationsand Ad Serving;priorexperience inTradingandMedia Buyingis strongly valuedDirect-sold and programmatic advertising experienceExpertknowledge of digital media platforms (e.g.DSPs, SSPs, ad servers), industry terminology,andperformancemetrics (e.g.viewability,CTR, engagement, ROAS)Hands-on experience with open RTB programmatic integrationsandadvancedprogrammatic setups, includingPMPsandcurated dealsProficiencywithadtraffickingworkflowsand reporting/analytics toolsProblem Solver – ability to diagnose and resolve campaign delivery issues (e.g.ad serving errors, discrepancies,etc.)Understanding of attribution methodologies and measurement limitations across channels & devicesFamiliarity with data privacy, consent frameworks, and compliance (e.g.GDPR, CCPA, COPPA, consent signals)Highly organized and keen attention to detail isa mustAdvancedanalyticalskills to deliver reporting insights anddraw data-driven conclusionsProactive and solution-orientedAbilitytoeffectivelymulti-task and prioritizeworkbased onteamobjectives,accountpriority,anddailyurgencyThrives in a team environment and collaborates well with othersProficient inMicrosoftOfficeSuite(Excel, PowerPoint, Outlook)Bachelor’s degree or equivalent experiencePreferred QualificationsExperience in supporting enterprise-level accounts (i.e.Fortune 100 with $MM budgets) is highly preferred