Script Writer

*If you’re the kind of copywriter who turns campaign goals into bold hooks, emotional stories, and ad ideas people can’t ignore, this one’s for you.*Summary The Ad Scripts Writer is responsible for developing bold, original, and emotionally engaging copy for paid ads, video ads, short\-form content, and campaign creative. The focus is on creating high\-performing ad scripts and ad copy that capture attention quickly, communicate strong ideas, and inspire Muslim audiences to take action. The ideal candidate is a highly creative writer and concept thinker who can turn campaign goals into fresh, out\-of\-the\-box ad ideas. They should be able to write copy that feels human, memorable, persuasive, and visually adaptable for video, social media, and performance marketing campaigns. This role is best suited for someone who does more than write clean sentences. We are looking for a creative thinker who can develop strong hooks, unexpected angles, emotional storylines, and ad concepts that stand out in a crowded digital space. **Key ResponsibilitiesAd Script Development** * Write compelling scripts for video ads, reels, short\-form social content, fundraising ads, awareness campaigns, and promotional videos. * Develop strong openings, hooks, story arcs, calls to action, and emotionally engaging messages. * Create scripts that are clear, persuasive, mission\-aligned, and designed to hold audience attention. * Adapt scripts for different formats, including short\-form videos, paid social ads, testimonial\-style ads, voiceovers, and direct\-response campaigns. * Collaborate with video editors, creative designers, along with the Project Manager and Chief Marketing officer who handle the communication with the clients to ensure scripts translate well visually. **Creative Concepting \& Campaign Ideas** * Develop original ad concepts and creative angles for campaigns. * Brainstorm fresh, out\-of\-the\-box ideas that go beyond standard marketing copy. * Turn campaign objectives into creative messaging strategies that feel engaging, relevant, and emotionally compelling. * Explore different tones, storylines, audience pain points, and attention\-grabbing approaches for each campaign. * Contribute creative direction for how ad ideas can come to life through visuals, voiceover, pacing, and structure. **Ad Copywriting** * Write persuasive copy for paid ads, social media ads, landing page ad sections, headlines, captions, and campaign creative. * Create multiple versions of copy for testing, including hooks, headlines, primary text, short captions, and calls to action. * Tailor copy for different audiences while maintaining the organization’s voice, mission, and values. * Write copy that is emotionally grounded, concise, and built for performance. * Ensure ad copy is clear, compelling, and aligned with campaign goals. **Creative Review \& Messaging Support** * Review ad scripts and ad copy for clarity, emotional impact, originality, and audience relevance.