Creative Director, Copy & Content tags.new

**THE BIGGEST NAME IN HOME. THE BOLDEST TEAM IN E\-COMMERCE.** Ashley Digital is the e\-commerce engine behind Ashley Furniture Industries — one of the most recognized home brands in the world. As the world's largest manufacturer of home furnishings and the largest furniture store brand in North America, Ashley is in a category unto itself. Our team sits at the intersection of world\-class retail and digital innovation, driving the e\-commerce experience for millions of customers across every platform and touchpoint. If you’ve shopped online for a mattress in the last decade, there’s a good chance you’ve already experienced our award\-winning Nectar Sleep and DreamCloud. We're a fast\-moving, highly collaborative team operating at a transformational moment, and we're charged with shaping how people discover, explore, and buy home furnishings. Our expertise spans data science, performance marketing, product, and creative, and our work reaches millions of customers every day. It's a rare combination: the energy of a tech company, the stability of an industry leader, and the opportunity to build something truly significant. If you're energized by transformation, collaboration, and meaningful impact at scale, Ashley Digital is where ambition meets opportunity. **To be considered for this remote opportunity, you must reside and be authorized to work within the United States.** **About the Role:** Ashley Digital is seeking an experienced Creative Director, Copy \& Content to lead and unify the copywriting function across the organization and family of brands. Reporting to the VP of Brand \& Creative, this role will oversee the development of a centralized copy team responsible for shaping brand voice, messaging strategy, campaign storytelling, and customer communication across all channels. This role requires a highly polished and strategic creative leader with deep expertise in copywriting, editorial storytelling, brand messaging, and team leadership at scale. The ideal candidate brings exceptional creative instincts, operational discipline, and a forward\-thinking mindset around how AI and emerging technologies can transform modern creative organizations. You will lead a growing team of writers and creative contributors responsible for developing compelling, conversion\-minded, and brand\-right messaging across marketing campaigns, product storytelling, PR and communications, ecommerce, retail, social, email, presentations, internal communications, and executive messaging. This leader will play a critical role in building a unified voice system across the organization while also helping establish next\-generation AI\-enabled creative workflows, scalable content systems, and operational efficiencies that elevate both quality and speed across the enterprise. **What You’ll Be Doing:** **Copy Leadership \& Brand Voice Strategy** * Lead and evolve the voice, tone, and messaging strategy across Ashley and its portfolio of