Manager, External Communications & Marketing

About the Role:We’re looking for a Manager, External Communications & Marketing to drive audience growth, engagement, retention, and revenue opportunities by increasing our visibility and authority in the market.This role is responsible for turning our content, data, reports, and events into high-impact thought leadership and distributing it across external channels including media, partners, platforms, and events.You will own how our ideas show up outside of our owned channels by placing our content, people, and programming into credible, high-impact environments that reach senior decision-makers. You will connect external visibility directly to subscriber growth, ongoing engagement, and revenue opportunities by building repeatable systems for distribution, amplification, and conversion.Who You Are:You understand how ideas spread beyond owned channels and how to place content, people, and insights into environments where senior decision-makers are already paying attention.You are comfortable turning content, data, and reports into clear narratives and thought leadership that others want to share, publish, and discuss.You think in terms of distribution, visibility, engagement, growth, and retention, with a focus on reaching and influencing a high-value audience of senior leaders.You are relationship-driven and know how to build and maintain connections with media, partners, and platforms.You are both strategic and hands-on. You can shape a narrative and also execute placements, campaigns, and partnerships.What You’ll Be Doing:1. Create and lead thought leadership campaignsYou will turn content, reports, and data into high-impact external campaigns.Translate video, written, audio, event content, reports, surveys, and data into market-facing campaignsPackage insights into clear narratives and points of view for senior decision-makersEnsure each campaign has a defined distribution and amplification planDrive ideas into industry conversation through media, partners, and platformsBuild repeatable campaign formats that can be scaled across brandsYour goal is to make our ideas visible, relevant, and actively discussed in the market.2. Position people, content, and programming externallyYou will place our voices and ideas into high-impact external environments.Identify and secure speaking opportunities, panels, and partner eventsPlace content, insights, and voices into credible media and external platformsExtend the reach of events and programming through external distributionSupport the promotion and distribution of events across external channels to drive awareness and attendancePrepare editors, executives, and contributors with clear messaging and positioningBuild and manage relationships with media and strategic partnersSecure placements and partnerships that generate high-quality backlinks and increase authorityYour goal is to increase visibility and credibility among senior decision-makers.3. Drive external reach and audience growthYou will expand distribution beyond owned channels and connect it to growth.Distribute thought leadership through media placements, partnerships, and external channelsUse social as a strategic distribution channel to extend reachExecute paid and sponsored distribution where it drives high-value audience acquisitionDevelop and execute campaigns that drive event visibility, registration, and attendance among target audiencesReinforce repeat exposure to build ongoing engagement and habitConvert external audiences into subscribers and engaged community membersEnsure external distribution contributes to backlink growth and search visibilityCreate and maintain a BWZ speakers bureau, aligning internal experts to external speaking opportunities that increase market visibility, reinforce authority, and drive ICP acquisition and engagementYour goal is to make external channels a consistent driver of audience growth.4. Connect visibility to engagement, retention, and revenueYou will ensure external activity drives measurable outcomes.Drive subscriber growth from external channelsIncrease return engagement from audiences acquired externallyStrengthen direct and branded traffic through consistent visibilitySupport partnerships, campaigns, and events that drive attendance and create revenue opportunitiesEnsure external visibility contributes to ongoing audience consumption and retentionYour goal is to ensure visibility translates into engagement, loyalty, and business impact.5. Measure performance and optimize for growthYou will own how external efforts are measured and improved.Define how success is measured across campaigns, placements, and partnershipsTrack performance across media, partners, social, paid distribution, and search impactIdentify what is driving visibility, engagement, subscriber growth, backlinks, and revenueMake clear adjustments to improve performance over timeEnsure all external activity is tied to measurable audience and business outcomesYour work should lead to continuous