Product Marketing Director, GRC

Workiva is the trusted data platform for the modern CFO. Our AI-powered platform unifies finance, risk, and sustainability on a single, secure foundation—so leaders can trust their numbers, see emerging risks sooner, and act with speed in a complex world.At Workiva, you’ll bring technology to market that executives, boards, and regulators depend on. If you’re energized by meaningful problems, inspired by smart, collaborative teammates, and motivated to help the world’s most complex organizations lead with trust and clarity, come join us!Position OverviewGovernance, risk, and compliance are boardroom imperatives. Regulatory complexity is accelerating and the organizations that win are those that can move fast, report with confidence, and connect risk insight to real business action.We’re looking for a strategic, collaborative Product Marketing Director, GRC to define and own the go-to-market strategy for Workiva’s GRC solutions. In this strategic individual contributor role, you will sit at the intersection of product innovation, competitive strategy, and revenue growth—translating complex platform capabilities into compelling narratives that resonate with risk leaders, compliance officers, internal auditors, and the C-suite.What You’ll DoDefine and Own the Market NarrativeBuild clear, differentiated messaging and positioning that shows how Workiva solves real problems for buyers within GRCTurn complex product capabilities into simple, compelling stories for senior executives and practitionersGuide consistent messaging across campaigns, events, and executive communicationsDrive Go-to-Market ExcellenceOwn the GTM strategy end to end, from launch planning through revenue impactPartner with Competitive Intelligence to build battlecards and sales tools that help reps win dealsCreate and maintain sales assets and enablement materials—including first-call decks, solution content decks, data sheets, and sales playsAuthor and review content for campaigns, webinars, events, and demand generation programsEquip field teams with the training, content, and insights they need to shorten deal cycles Be the Voice of the GRC MarketBring customer and competitive insights back into the business to shape strategy and global product directionUnderstand why we’re winning and losing; work across Product, Sales, and Marketing to address gapsEngage directly with customers, prospects, and industry leaders through events, webinars, and thought leadershipSpot regulatory and market shifts early and position the organization ahead of themWhat You’ll NeedMinimum Qualifications10+ years of experience in B2B product marketing or related functions in the SaaS industryUndergraduate degree in marketing or related fieldPreferred QualificationsGRC Experience: Direct experience marketing risk, audit, or compliance solutions, with a strong grasp of buyer personas and competitive dynamicsMarket Knowledge: Familiarity with regulatory environments and experience running GTM across multiple countriesStorytelling: Can make complex, technical products easy to understand for both executives and practitionersCross-Functional Influence: Proven ability to align leaders across Sales, Product, Enablement, and Customer Success behind a shared planCustomer Focus: Track record of turning buyer and market insight into positioning that winsAI Fluency: Uses AI tools regularly to work faster and sharpen strategyTravel Requirements & Working ConditionsUp to 25% travel for customer engagements, field events, and internal meetingsReliable internet access for any period working remotely and not in a Workiva officeHow You’ll Be Rewarded✅ Salary range in the US: $154,000.00 - $250,000.00✅ A discretionary bonus typically paid annually✅ Restricted Stock Units granted at time of hire✅ 401(k) match and comprehensive employee benefits packageThe salary range represents the low and high end of the salary range for this job in the US. Minimums and maximums may vary based on location. The actual salary offer will carefully consider a wide range of factors, including your skills, qualifications, experience and other relevant factors.Why Join WorkivaWorkiva is the platform designed to bring confidence, control, and a competitive edge to the world’s most complex organizations. Our AI-powered platform unifies finance, risk, and sustainability on a single, secure foundation—ensuring data is trusted, traceable, and ready to act on. With an unbroken path from source to output, leaders gain confidence in their numbers, visibility into current and emerging risks, and the ability to move with speed and precision in a constantly changing world.At Workiva, you’ll bring technology to market that executives, boards, and regulators depend on. The work you do here helps organizations navigate uncertainty, maintain trust, and make decisions that stand up to scrutiny. If you’re energized by meaningful challenges, inspired by collaborative teams, and motivated to help organizations turn uncertainty