Inbound Marketer

Inbound Marketer (SEO, Content Marketing & Lead Generation) – Remote | U.S. HoursPosition Type: Full-Time, Remote Working Hours: U.S. Business Hours Hiring Locations: Mexico, Colombia, Brazil, Pakistan, South Africa, PhilippinesAbout the RoleAt Pavago, one of our clients is hiring a creative, performance-focused Inbound Marketer to build and scale content-driven marketing systems that generate organic traffic, qualified leads, pipeline, and conversions.This role goes beyond traditional SEO or content writing. You’ll connect search intent, content strategy, lead generation, and conversion optimization to turn organic visibility into measurable business growth.You’ll create and optimize: SEO-driven content Website and landing pages Lead magnets Inbound funnels Conversion-focused marketing assets Content distribution strategies You’ll also help the business adapt to the changing search landscape, including AI-driven discovery, LLM visibility, and modern SEO.If you understand how to turn search → content → conversion → pipeline, this role is a strong fit.What You’ll OwnSEO Content & Organic GrowthCreate high-quality content designed to drive: Organic traffic Search visibility Engagement Qualified leads Conversions Write and optimize: SEO blog posts Website pages Landing pages Inbound marketing assets Conversion-focused content Optimize content for: Traditional search engines Search intent Featured snippets AI-driven discovery LLM visibility Build content around business outcomes rather than rankings alone.Inbound Marketing & Lead GenerationExecute inbound strategies across: SEO Content marketing Social media distribution Website experiences Lead generation funnels Connect content, distribution, and conversion across the full customer journey.Develop scalable systems that consistently move prospects from:Discovery → Engagement → Lead → OpportunityIdentify opportunities to improve organic acquisition and inbound pipeline generation.Lead Magnets & Conversion AssetsPlan and develop lead magnets such as: Guides Checklists Playbooks Gated resources Downloadable content Write conversion-focused: Calls-to-action (CTAs) Landing page copy Thank-you pages Nurture copy Follow-up messaging Collaborate with marketing and design teams to improve conversion rates throughout the funnel.Research & Content StrategyResearch: Target audiences Search intent Competitors Keyword opportunities Industry trends Customer pain points Identify: Content gaps Keyword opportunities High-intent topics Inbound growth opportunities New content and distribution angles Develop content campaigns designed to generate both traffic and pipeline.Stay current with changes in: SEO AI-assisted search AI-driven content discovery Content distribution Search behavior Analytics & Performance OptimizationMonitor performance using: Google Search Console (GSC) Google Analytics 4 (GA4) SEMrush Ahrefs Track and analyze: Organic traffic Keyword rankings Search visibility Engagement Conversion rates Lead magnet performance Qualified inbound leads Pipeline contribution Use performance data to continuously improve content, funnels, and distribution.What Makes You a Strong FitYou: Think beyond rankings and traffic Understand how content contributes to leads and revenue Know how to match content with search intent Combine strong writing with analytical thinking Understand inbound funnels and conversion strategy Proactively identify new growth opportunities Are interested in how AI is changing search and content discovery Optimize based on business outcomes rather than vanity metrics Can independently execute in a fast-moving environment Required Experience & SkillsMust-Have Proven experience in: Inbound marketing Content marketing SEO content writing Organic lead generation Strong understanding of: SEO Search intent Keyword research Inbound marketing funnels Content distribution Ability to create high-quality, SEO-optimized and conversion-focused content Experience with: Google Search Console Google Analytics 4 (GA4) SEMrush Ahrefs or similar SEO platforms Excellent written English, copywriting, and storytelling skills Ability to analyze content performance and identify optimization opportunities Understanding of how AI is changing: Search behavior SEO Content discovery Portfolio demonstrating: SEO content Inbound campaigns Lead generation work Ability to work remotely during U.S. business hours Nice to Have Agency experience Experience scaling organic or inbound lead generation Experience creating: Lead magnets Nurture funnels Content distribution systems Advanced understanding of: AI-assisted SEO AI-driven content optimization Topical authority Familiarity with: HubSpot Webflow CMS platforms Experience with landing page and conversion optimization Tools & Platforms Google Search Console Google Analytics 4 (GA4) SEMrush Ahrefs HubSpot Webflow CMS platforms AI-assisted content and SEO tools What a Typical Day Looks LikeYou might: Research high-intent key