Senior Manager, Performance Marketing – North America

Company OverviewAt Motorola Solutions, we believe that everything starts with our people. We’re a global close-knit community, united by the relentless pursuit to help keep people safer everywhere. We build and connect technologies to help protect people, property and places. Our solutions foster the collaboration that’s critical for safer communities, safer schools, safer hospitals, safer businesses, and ultimately, safer nations. Connect with a career that matters, and help us build a safer future. Department OverviewAt Motorola Solutions, we believe that everything starts with safety. It’s the constant that empowers people to confidently move forward. As a global leader in public safety and enterprise security, we create and connect the technologies that help keep people safe where they live, learn, work, and play. Our integrated technology ecosystem unifies critical communications, video security and access control, and command center software, enabling collaboration in powerful ways. Join us in our mission to usher in a new era in public safety and security. Bring your passion, potential, and talents to a career that truly matters. We are seeking a Senior Manager to lead Performance Marketing across North America, unifying paid media, ABM, and digital demand generation into a single, scalable engine focused on pipeline growth. This role sits at the intersection of strategy, execution, and revenue impact, working closely with Sales, Field Marketing, and global teams to drive measurable business outcomes. This role involves managing and guiding a team of specialists and cross-functional collaborators to deliver high-impact, multi-channel campaigns, enhancing brand presence, driving conversions, and maximizing ROI. The manager will partner with a collaborative team of marketers, sales leaders, and other stakeholders to ensure the successful execution of marketing strategies. Job DescriptionKey Responsibilities Define and lead the North America performance marketing strategy across:Paid Search (Google Ads, Microsoft Ads)Paid Social (LinkedIn, Meta)Demand Generation (YouTube, Display, Programmatic)Translate global and regional GTM priorities into scalable, measurable campaign plansManage and optimize multi-million-dollar media budgetsOwn performance metrics tied to business outcomes:Pipeline generationCost per opportunityConversion rates across funnel stagesShift focus from lead volume to qualified pipeline and revenue contributionPartner with Sales and SDR teams to improve lead quality, follow-up, and conversionLead the development and execution of account-based marketing (ABM) programsAlign account selection, messaging, and activation with Sales and Field MarketingLeverage intent data (e.g., ZoomInfo), CRM audiences, and first-party data for targeting and personalizationLead and develop a team of performance marketers across North AmericaUnify paid media execution and regional campaign strategy into a single operating modelEstablish scalable processes for campaign intake, prioritization, and executionOversee end-to-end campaign lifecycle, planning, launch, optimization, and reportingEnsure best practices across audience targeting, creative and messaging, landing page performanceDrive continuous testing across channels (PMax, Demand Gen, AI-driven formats)Ensure robust tracking and attribution across platforms (Google Ads, GA4, HubSpot, Salesforce)Translate performance data into actionable insights and strategic recommendationsPartner closely with, field Marketing (regional alignment), sales & SDR teams (pipeline and follow-up), SEO & web teams (conversion optimization) and product Marketing (messaging and positioning)Act as the central connector between digital marketing and revenue teamQualifications:6+ years of experience in performance marketing, digital demand generation, or growth marketingStrong expertise in paid media (Google Ads, LinkedIn, Meta)Experience managing multi-channel campaigns and significant media budgetsProven ability to drive pipeline and revenue impact, not just leadsExperience with ABM strategies and intent-based marketingFamiliarity with marketing and CRM platforms (HubSpot, Salesforce, GA4)Experience working in B2B or enterprise environmentsStrong leadership and stakeholder management skillsTarget Base Salary Range: $100,000 - $120,000Consistent with Motorola Solutions values and applicable law, we provide the following information to promote pay transparency and equity. Pay within this range varies and depends on job-related knowledge, skills, and experience. The actual offer will be based on the individual candidate. Basic Requirements6+ years of experience in performance marketing, digital demand generation, or growth marketingLegal authorization to work in the U.S. indefinitely is required. Employer work permit sponsorship is not available for this position. Travel Requirements10-25% Relocation ProvidedNone Position TypeExperienced Referral Payment PlanYesOur U.S. Benefits