SEO and GEO Manager

We’re hiring a strategic, curious, and forward\-thinking **SEO Manager** to help shape the future of organic search and AI visibility at Halstead Media Group. This role is for someone who gets excited about where search is going—not just where it’s been. AI\-driven search, evolving SERPs, local visibility, entity optimization, changing user behavior, and new tools are creating a huge opportunity for marketers who know how to adapt quickly and turn change into results. As SEO Manager, you’ll own SEO strategy and performance across a portfolio of clients, identify opportunities for growth, and work closely with our copywriters, designers, developers, Project Managers, and leadership team to turn strategy into execution. You won’t simply follow an SEO checklist. You’ll analyze what’s happening, determine what matters, prioritize the highest\-impact opportunities, test new approaches, and continuously improve how we help our clients get found and generate qualified leads. This role is **99% remote**, with optional annual travel for training or team planning. **About Halstead** ------------------ Halstead Media Group helps landscape and outdoor living companies eliminate instability, fuel growth, and build sustainable marketing systems. As a StoryBrand Certified Agency, we combine clear messaging, strong creative, smart strategy, and measurable performance to help our clients grow. Our clients trust us because we think strategically, move quickly, embrace change, and approach their businesses with the same level of care and ownership we would our own. **What You’ll Do** ================== **SEO Strategy \& Client Growth** --------------------------------- * Own SEO and GEO strategy and performance across an assigned portfolio of clients * Build annual, quarterly, and monthly SEO priorities based on client goals, opportunities, and performance * Identify the highest\-impact opportunities across content, local SEO, technical SEO, UX, and conversion * Turn SEO data into clear recommendations and actionable next steps with SEO implementation that you would handle on your own and with other team members, including copy and design team members. * Continuously evaluate what is and isn’t working and adjust strategies accordingly * Identify opportunities to increase qualified organic traffic, visibility, leads, and revenue * Help ensure SEO strategy aligns with each client’s broader marketing and business goals **AI, Search Innovation \& Experimentation** -------------------------------------------- * Stay ahead of how AI\-driven search, AI Overviews, answer engines, zero\-click search, and evolving SERPs are changing organic visibility * Explore strategies for increasing client visibility across both traditional search engines and AI\-powered search experiences * Test new SEO tools, workflows, technologies, and optimization approaches * Experiment with structured data, schema, entity optimization, content formats, internal link