Director of Marketing, Brand & Growth

**King Built Properties** **Director of Marketing, Brand \& Growth \-** **Location: Springfield, Missouri; hybrid or remote arrangements considered for exceptional candidates** **THE MISSION** *Build a distinctive brand, create campaigns people cannot ignore, and generate qualified customers, investors, partners, tenants, and opportunities for a growing regional construction and development company.* **Position Overview** King Built Properties is seeking an exceptional Director of Marketing, Brand \& Growth to build and lead the marketing operation for our growing construction and real estate development organization. We are looking for much more than a traditional social media manager. The successful candidate will be a creative strategist, brand builder, content creator, campaign leader, and results\-oriented marketer. This is a hands\-on leadership role for someone who can develop the strategy, personally create strong work, direct specialized talent, launch campaigns, analyze results, and continually improve performance. **What You Will Market** ======================== * Custom homes, residential communities, and single\-family rental products * Townhome, apartment, and mixed\-use developments * Commercial projects and future company divisions * Investment opportunities and development partnerships * Landowner, business\-development, and recruiting campaigns * Company leadership, project stories, and regional expansion **Primary Objectives** * Build a distinctive and recognizable company brand. * Create exceptional campaigns for individual projects and company divisions. * Increase regional, national, and potentially international visibility. * Generate qualified leads for homes, apartments, developments, investments, and business relationships. * Create content that people genuinely want to watch, share, and follow. * Develop systems that can scale as the company enters new markets. * Measure marketing performance and continually improve business results. **Brand Strategy and Campaign Development** =========================================== * Establish company positioning, messaging, brand voice, and visual direction. * Name and position new developments, communities, products, and company initiatives. * Develop project\-specific brand identities and complete launch campaigns. * Create pre\-launch, launch, sales, leasing, investor, landowner, and recruiting campaigns. * Coordinate messaging across websites, social media, email, paid advertising, signage, presentations, and public relations. * Create audience\-specific messaging, offers, campaign concepts, and calls to action. * Differentiate the company from traditional builders and developers. **Social Media and Content Creation** ===================================== * Develop platform\-specific strategies for Instagram, Facebook, LinkedIn, YouTube, TikTok, and emerging platforms. * Create annual, quarterly, and monthly content plans and recognizable content