Healthcare Marketing & Lead Gen VA | Paid Ads & Social Media

Job Title: Healthcare Marketing & Lead Gen VA | Paid Ads & Social MediaPosition Type: Full-TimeSchedule: Monday-FridayWork Hours: 9:00 AM - 5:00 PM EDTWorkplace: RemoteSalary: $6-$8 USD per hour (depending on experience) Preferred Candidate Location: PhilippinesAbout the OpportunityOur client is a growing U.S.-based healthcare and wellness practice preparing for an exciting clinic launch in South Carolina. Their mission is to help patients achieve healthier lives through evidence-based weight management and wellness services. As they expand, they are looking for a proactive and results-driven Healthcare Digital Marketing & Lead Generation Virtual Assistant who can help build brand awareness, generate qualified leads, and support the clinic's long-term growth through strategic digital marketing.This is an excellent opportunity for an experienced healthcare marketing professional who enjoys combining creativity with data-driven decision-making. If you have hands-on experience running paid advertising campaigns, managing social media, optimizing websites, and nurturing leads through CRM systems, we'd love to hear from you.Your top priority will be to generate qualified patient leads through paid advertising, social media marketing, website optimization, and effective lead nurturing to support the successful launch and continued growth of the clinic.Key ResponsibilitiesDigital Marketing & Lead Generation Plan, create, launch, and optimize paid advertising campaigns across digital platforms. Generate high-quality patient leads through strategic digital marketing initiatives. Monitor campaign performance and recommend optimization strategies based on data and analytics. Assist in executing marketing campaigns that support clinic growth and patient acquisition. Social Media Management Manage business social media accounts across multiple platforms. Create engaging healthcare-focused content aligned with the clinic's brand. Schedule and publish social media content consistently. Monitor engagement and recommend strategies to improve reach and conversions. Website Management & SEO Update website content as needed. Troubleshoot basic website issues and minor technical glitches. Perform ongoing SEO improvements to increase online visibility. Ensure website content remains current and optimized for patient acquisition. CRM & Lead Nurturing Manage and nurture incoming leads using Go High Level (GHL) or similar CRM platforms. Maintain organized lead pipelines and follow-up workflows. Assist with CRM integrations, including Jane App integration with other software and marketing systems. Marketing Operations Prepare marketing materials for the clinic launch. Support ongoing digital marketing initiatives and promotional campaigns. Understand and follow Meta advertising policies and best practices. Collaborate with the client to implement new marketing ideas and growth strategies. RequirementsRequired ExperienceCandidates must have: Previous experience marketing for a U.S. healthcare, medical, wellness, aesthetics, functional medicine, or weight loss practice Hands-on experience managing digital marketing campaigns from planning through optimization Experience managing business social media accounts across multiple platforms Website management experience, including content updates and basic troubleshooting Working knowledge of SEO best practices Experience creating, launching, and optimizing paid advertising campaigns Experience monitoring campaign performance, marketing analytics, and lead generation metrics Strong understanding of HIPAA-compliant healthcare marketing Excellent written English communication skills Strong attention to detail and organizational skills Ability to work independently with minimal supervision Strong analytical, problem-solving, and decision-making skills Experience with any of the following is highly preferred: Go High Level (GHL) Marketing weight loss clinics Wellness practices Functional medicine Medical practices Aesthetic clinics Portfolio showcasing healthcare marketing campaigns and measurable results Experience with any of these platforms is an advantage: Go High Level (GHL) Website Content Management Systems (CMS) Facebook Ads Manager Instagram Business Google Business Profile SEO tools Jane App HTC Phone System (nice to have) Smith AI integration (nice to have) We're looking for someone who is: Highly organized and detail-oriented Creative with a strong marketing mindset Proactive and self-motivated Analytical and data-driven A strong written communicator Comfortable working independently Solution-oriented Reliable, accountable, and dependable Able to take initiative with minimal supervision Deal BreakersApplicants will not be considered if they: Do not have healthcare marketing experience (general marketing experience alone is not sufficient) Have no hands-on experience managing paid advertising campaigns Lack experience managing social media and business websites Have no CRM experienc