Digital Marketing Manager

Job Title: Digital Marketing Manager (Paid + Organic Growth)Employment Type: Full-Time (Remote) Working Hours: U.S. Time ZonesAbout the RoleWe’re hiring a Digital Marketing Manager who can drive growth across both paid and organic channels. This is a hands-on role for someone who understands how to turn attention into pipeline — not just by spending budget, but by building and optimizing across platforms.You will own strategy, execution, and performance across Google, Meta, LinkedIn, X (Twitter), Reddit, TikTok, Pinterest, YouTube, and emerging channels. The focus is simple: generate qualified leads, improve efficiency, and build a scalable growth engine across paid and organic.This is not a coordination role. This is execution, testing, and iteration.What You’ll Own1. Paid Media Strategy & Execution Build and manage campaigns across Google Ads (Search, PMax, Display, YouTube), Meta (Facebook/Instagram), LinkedIn, X, Reddit, TikTok, and other paid platforms Design full-funnel strategies for B2B lead generation and revenue growth Launch campaigns end-to-end: targeting, structure, tracking, creatives, and optimization Write high-converting ad copy and guide creative direction Continuously test audiences, messaging, and formats 2. Organic & Social Growth Own organic presence across LinkedIn, X (Twitter), Instagram, TikTok, and other relevant platforms Develop and execute content strategies aligned with paid campaigns Test hooks, messaging, and formats organically before scaling through paid Build audience engagement, brand visibility, and inbound demand Identify platform-specific growth opportunities and trends 3. Optimization & Scaling Monitor performance daily and make proactive adjustments Run structured A/B tests across creatives, audiences, landing pages, and bidding strategies Optimize for CPL, CPA, ROAS, and conversion rates Identify scaling opportunities while maintaining efficiency Stay ahead of platform updates, algorithm changes, and privacy shifts 4. Analytics, Tracking & Attribution Track and analyze performance across all channels (paid + organic) Own conversion tracking, pixel setup, event tracking, and UTM structure Use Google Analytics (GA4), Tag Manager, and platform dashboards to evaluate funnel performance Build clear, insight-driven reports (not just data dumps) Translate performance into actionable growth decisions 5. Cross-Channel & Team Collaboration Align marketing efforts with sales and revenue goals Provide feedback on creatives, landing pages, and messaging Collaborate with design and content teams to improve performance Contribute to broader growth initiatives across marketing and lifecycle Required Experience 3+ years of hands-on digital marketing experience across both paid and organic channels Strong experience with Google Ads, Meta, and LinkedIn (platform-native execution required) Proven ability to generate B2B leads and measurable pipeline impact Experience managing campaigns across multiple platforms (X, TikTok, Reddit, YouTube, etc.) Deep understanding of PPC fundamentals, audience segmentation, and funnel optimization Strong knowledge of conversion tracking, attribution models, and analytics tools Hands-on experience with GA4 and Google Tag Manager Ability to independently launch, manage, and scale campaigns Strong copywriting and messaging skills focused on conversion Preferred Experience Experience with organic social media growth and content strategy Familiarity with CRM and automation tools (HubSpot, Salesforce, Marketo) Experience managing multiple accounts or large ad budgets Creative tools experience (Canva, Adobe Suite) Google Ads / Meta certifications What a Typical Day Looks Like Review performance dashboards across paid and organic channels Adjust budgets, bids, targeting, and creatives Launch new campaigns, tests, or content initiatives Analyze funnel performance and identify bottlenecks Collaborate with design/content on new assets Share insights and recommendations Execution. Testing. Optimization. Across all channels.KPIs You’ll Be Measured On Cost Per Lead (CPL) / Cost Per Acquisition (CPA) Return on Ad Spend (ROAS) Conversion Rate (CVR) Organic engagement and inbound lead contribution Pipeline and revenue growth Budget efficiency Performance is measurable. So is success.Interview Process Application Review Initial Interview (strategy + channel experience) Technical Interview (campaign deep dive + real scenarios) Final Interview#MetaOriginally posted on Himalayas