Lead Generation Manager — Home Services

**This role requires hands\-on experience generating leads for home service businesses (electrical contractors, HVAC, plumbing, roofing, or similar). If you haven't managed lead gen campaigns in this industry, this isn't the right fit.** **About ClearWay** ClearWay Electric is a fast\-growing electrical contractor specializing in EV charging infrastructure, panel upgrades, and service upgrades. We're also building ClearWay OS, an operational platform that streamlines sales, permitting, and project execution for home service businesses. **The Role** This is a lead generation role first and foremost. Your \#1 job is to fill the pipeline with qualified electrical service leads — homeowners and businesses who need electrical work done. You'll report directly to the founder, manage real ad budgets, and be measured on the numbers that matter: lead volume, cost per lead, and how many of those leads turn into closed jobs. Everything else — partnerships, conversion optimization, local presence — supports that core mission. We don't expect mastery in every channel. If you're excellent at 1\-2 acquisition channels and hungry to learn the rest, that's exactly who we want. This is our first marketing hire — you'll own the entire lead generation function from scratch. **What You'll Own** **Lead Generation \& Paid Ads:** Drive inbound leads through Google Ads, Google LSAs, Yelp Ads, and local SEO. Manage budgets, test creative and landing pages, track cost per lead by channel, and continuously improve volume and quality. You own the lead number and you're accountable for hitting it every month. **Lead Conversion \& Follow\-Up:** Leads only count if they book. Optimize the handoff from lead to estimate: improve response time, follow\-up sequences, messaging, and offers. Work closely with operations to increase the rate at which leads become paying customers. **Partnerships \& Outbound:** Build repeatable referral pipelines with HOAs, property managers, real estate agents, and complementary service providers. Create outbound email campaigns targeting these partners. These channels supplement your paid lead generation engine. **Local Presence \& Analytics:** Own our Google Business Profile and Yelp presence. Increase reviews and strengthen local rankings. Track CPL, conversion rates, and revenue per lead in simple dashboards so the team always knows what's working. **What We're Looking For** * 2\-5\+ years in lead generation or performance marketing for home services (electrical, HVAC, plumbing, roofing, or similar) * Hands\-on experience running Google Ads campaigns (required); Yelp Ads or Google LSAs is a strong plus * You think in terms of leads, CPL, and booked jobs — not impressions, clicks, or brand awareness * Experience with email marketing and outbound outreach tools * Executor first — you get things done, then optimize **Bonus Points** * Experience generating leads specifically for EV charging installations or panel upgrades * Experience b