VP, Content & Creative - remote opportunity

Description/Responsibilities: Our Vice President, Content \& Creative leads Tivity Health's brand strategy, content vision, and creative execution, reporting to the Chief Marketing \& Engagement Officer. This role combines strategic leadership with creative excellence to shape how B2B and B2C audiences experience Tivity Health and its portfolio of brands. Leading a team of designers and copywriters, the VP develops compelling narratives that translate complex business and healthcare concepts into engaging, audience\-centered content that drives awareness, trust, and action. Success in this role requires building strong partnerships across product, marketing, sales, innovation, and agency teams to deliver integrated brand experiences and high\-impact campaigns. The VP will elevate storytelling, strengthen brand consistency, and create memorable content that influences audience perception, supports growth initiatives, and delivers measurable business outcomes. This leader must bring strong executive presence, sound creative judgment, and the decisiveness to move work forward in a fast\-paced environment, while building trusted partnerships across teams and aligning creative choices to business outcomes. Key Responsibilities:* Set creative and content strategy: Define the creative vision, content priorities, and delivery strategy across Tivity Health’s brand portfolio, aligning work to business goals, audience needs, market insights, and growth priorities. Demonstrate deep understanding and application of market, client, and product insights. * Content Leadership: Develop and execute content strategies for employer, health plan, Medicare, and consumer audiences across B2B and B2C channels. Create audience\-centered messaging, sales enablement content, RFP/proposal support, broker and consultant communications, and full\-funnel materials that guide health plan and employer buyers from awareness through decision\-making, while strengthening engagement, conversion, and member activation. * Translate complexity into compelling content: Turn healthcare, product, and business concepts into clear, persuasive content for employers, health plans, Medicare audiences, members, and participants across the full funnel. * Brand design evolution: Own the creative vision for all Tivity Health brands, setting standards for visual identity, messaging and storytelling, partnering with internal teams and external agencies to bring it to life. Lead integrated brand campaigns, driving the overarching narrative, creative concept, and market\-facing storytelling that builds preference and elevates the brand. * Build and develop creative talent: Lead, mentor, and develop a high\-performing team of designers, copywriters, content specialists, and creative partners while strengthening collaboration, accountability, and cross\-functional partnership. Foster innovation in creative messaging and visuals, and partner with internal teams and external agencies to realize the