Senior Officer, Email Marketing

Helen Keller Intl Job Announcement **Senior Officer, Email Marketing** *Remote – flexible to be based anywhere Helen Keller is a \*registered employer* **Helen Keller Intl** Guided by the remarkable legacy of its co\-founder, Helen Keller, Helen Keller Intl partners with communities striving to overcome longstanding cycles of poverty. By delivering the essential building blocks of good health, sound nutrition, and clear vision, we help millions of people create lasting change in their own lives. Working in 20 countries – across Africa, Asia, Europe, and the United States – and together with a global community of supporters, we ensure every person has the opportunity – as Helen did – to reach their true potential. **Brief Background:** The Senior Officer, Email Marketing will join Helen Keller’s newly formed Center for Marketing and Branding, reporting to the Associate Manager, Advertising. This role will run the day\-to\-day production of email campaigns, with the goal of supporting the organization’s individual fundraising efforts. **Purpose or Scope of work** The Senior Officer, Email Marketing will support the strategy, development, execution, and optimization of email campaigns to drive donor and subscriber engagement, conversion, and retention. S/he is responsible for executing high\-quality, data\-informed donor email marketing campaigns that support revenue growth. This includes developing clear campaign briefs, defining audience and messaging strategies, and translating performance data into actionable insights. S/he will manage the day\-to\-day production of email communications—from copywriting and audience segmentation to testing and analytics. S/he will also play a key role in evaluating and optimizing Helen Keller’s email marketing platform that best supports the organization’s growing digital needs. **Management/ Functional Relationships** The Senior Officer, Email Marketing will report to the Associate Manager, Advertising. S/he will collaborate closely with the content and fundraising teams to repurpose key messaging for donor, prospect, and subscriber audiences and work across the organization to centralize email communication. **Key Responsibilities/ Specific Tasks** * Partner with Associate Manager, Advertising and Manager, Retention to develop email campaigns, including defining objectives, audience segmentation, messaging frameworks, and testing plans aligned with donor engagement and revenue goals. * Proactively identify opportunities to strengthen subscriber journeys and improve donor conversion and retention. * Author clear, audience\-centric email copy that aligns with marketing and fundraising engagement goals. * Support data hygiene, segment lists, and schedule sends to targeted audiences based on campaign goals and donor behavior. * Build, test, and deploy email