Search Engine Optimization Specialist

**Contract SEO Specialist** **Overview** Brand House is seeking an experienced **SEO Specialist** to support our growing portfolio of clients on a contract basis. This is a hands\-on role for someone who can analyze websites, identify SEO opportunities, develop clear strategies, and execute the work needed to improve organic visibility, rankings, and qualified traffic. We are looking for someone who understands that SEO goes beyond keywords and blog content. You should be comfortable working across technical SEO, on\-page optimization, content strategy, local SEO, internal linking, competitive research, and performance analysis. You will work closely with our marketing, content, and web development teams to help clients build sustainable organic growth. **Responsibilities** * Develop and execute SEO strategies based on client goals, competition, search demand, and existing website performance. * Conduct comprehensive SEO audits covering technical, on\-page, content, internal linking, and site architecture issues. * Perform keyword research, competitor research, search intent analysis, and content gap analysis. * Identify opportunities to improve existing pages as well as recommend new landing pages, service pages, location pages, and informational content. * Optimize title tags, meta descriptions, headings, page copy, internal links, images, URLs, and other on\-page SEO elements. * Review websites for technical SEO issues including crawling, indexing, redirects, canonicals, duplicate content, schema, page speed, and site structure. * Use Google Search Console and analytics data to identify ranking, traffic, CTR, and indexing opportunities. * Develop and maintain internal linking strategies. * Support local SEO initiatives, including Google Business Profile optimization, local landing pages, citations, and location\-based search strategies. * Work with writers to develop SEO content briefs and review completed content for search intent, accuracy, quality, and optimization. * Collaborate with developers to communicate and resolve technical SEO issues. * Monitor rankings, organic traffic, conversions, and other SEO performance metrics. * Prepare clear reporting and recommendations based on actual performance data. * Monitor Google search updates and evolving SEO practices, including changes related to AI\-powered search experiences. * Manage multiple client SEO projects while meeting deadlines and maintaining attention to detail. **Qualifications** * Demonstrated experience managing SEO campaigns and producing measurable organic search results. * Strong understanding of technical SEO, on\-page SEO, content SEO, and local SEO. * Strong knowledge of Google Search Console and Google Analytics. * Experience with SEO platforms such as Ahrefs, Semrush, Screaming Frog, or similar tools. * Strong understanding of keyword research, search intent, competitive analysis, and content gap analysis. * Ability to diagnose indexing, crawling, canonicalizati