Local SEO & Content Marketing Specialist

**Benefits:** * 401(k) matching * Competitive salary * Dental insurance * Health insurance * Opportunity for advancement * Paid time off * Training \& development * Vision insurance **Century Mechanical Holdings** **Location:** Fully Remote, U.S.\-Based Only **Schedule:** Full\-Time, East Coast Business Hours **About the Role** Century Mechanical Holdings is seeking a highly capable **Local SEO \& Content Marketing Specialist** to support the continued growth of our home services portfolio. This role is ideal for a well\-rounded, “jack\-of\-all\-trades” SEO professional who understands how technical SEO, local SEO, content, website structure, reviews, Google Business Profiles, and user experience all work together to drive measurable lead generation. This person will support HVAC, plumbing, electrical, and related home services brands across the CMH portfolio. They will help launch new acquisition websites, optimize existing local visibility, build service\-area content strategies, improve organic performance, and create a repeatable SEO playbook that can scale across multiple brands and markets. The right candidate should have proven experience working with home services companies and understand what drives performance in local search: strong Google Business Profile optimization, service\-area relevance, locally optimized content, technical site health, fast mobile performance, reviews, internal linking, structured data, and high\-converting service pages. This is not a narrow keyword research role. We are looking for someone who can connect the dots across SEO, content, web development, analytics, local listings, and business outcomes. **Key Responsibilities** **Local SEO Strategy** * Develop and execute local SEO strategies for HVAC, plumbing, electrical, and related home services brands. * Optimize websites and landing pages for local service\-area visibility, emergency service demand, branded search, non\-branded search, and high\-intent service queries. * Build scalable SEO frameworks for city pages, service\-area pages, neighborhood pages, service pages, and location pages. * Support new acquisition launches by setting up the local SEO foundation from day one. * Identify the highest\-impact SEO opportunities across multiple brands and prioritize the work that will drive the greatest return. **Google Business Profile Optimization** * Set up, optimize, and manage Google Business Profiles for new and existing locations. * Ensure accurate business information, categories, services, descriptions, photos, service areas, hours, and tracking information. * Monitor GBP performance, local rankings, review visibility, calls, website clicks, direction requests, and customer actions. * Support local listing consistency across major directories, citation platforms, and data aggregators. * Help troubleshoot GBP issues, suspensions, verification problems, duplicate listings, and service\-area conflicts. **Content Strategy \& Optimization** * Creat