Senior Copywriter

### **About Ethos** Ethos is a leading life insurance technology company on a mission to protect families by democratizing access to life insurance and empowering agents at scale. With its robust three\-sided technology platform, Ethos is transforming the life insurance experience for consumers, agents, and carriers alike. Ethos offers instant, accessible products and a seamless online process that requires no medical exams and just a few health questions; it eliminates traditional barriers, making it easier than ever for everyone to protect their families. Ethos is redefining how life insurance is bought, sold, and underwritten. **About the role** We're looking for someone at the top of their craft who thrives on complex problems and high\-stakes execution—this is a high\-autonomy, 100% individual contributor role designed for a seasoned pro who wants to lead the work, not a team. This is a role for someone who knows how to stop a scroll, communicate a value prop in seconds, and write copy that doesn't just look good, it performs. The ideal candidate is a strategic storyteller with deep scripting experience, from TV commercials and long\-form content to paid social creative that converts. You'll have experience working both in an agency setting and on the client side, giving you a unique perspective on the creative process from all angles. A deep understanding of direct response (DR) principles is essential; this isn't just about brand\-building, it's about writing scripts and copy that drive action and deliver measurable results across every screen and format. **Duties and Responsibilities:** * Concepting and scripting for video and TV campaigns, including scripts for :15 and :30\-second spots. * Concept and craft engaging and effective scripts for various video platforms, including YouTube, OTT, and paid social. * Develop scripts for user\-generated content (UGC) and talking points for influencer and podcast host collaborations. * Review performance data to understand what's working and what's not, and use those insights to optimize future creativity. * Understand consumer research and pain points to write compelling, persuasive copy with clear CTAs to drive conversion. * Collaborate with cross\-functional partners to ensure a consistent and cohesive brand voice across all consumer touchpoints. * Ability to stretch across platforms like paid social and email * Lead direct response copy strategy, developing copy frameworks, value proposition hierarchies, and messaging architectures that drive measurable results. * Review performance dashboards regularly, extracting insights to brief new creative, kill what isn't working, and scale what is. **Qualifications and Skills:** * 5\-6 years of copywriting experience, with significant time spent writing for video and TV. * A portfolio that demonstrates a strong command of direct response (DR) principles, in addition to brand\-focused work. * Demonstrated experience writing for short\-f