YouTube & SEO Specialist - Freelance, Remote

About the ClientOur client is a fast-growing real estate brand led by a top-producing realtor and content creator with a highly engaged audience. They operate at scale on Instagram (280K+ followers) and repurpose content across YouTube and LinkedIn to drive qualified leads. They value integrity, reliability, and creative, data-driven digital marketing execution.Why does this role exist?This role exists to level up the client’s YouTube presence and overall content engine—turning high-performing Instagram content into discoverable, search-optimized videos on YouTube and strategic posts on LinkedIn. The specialist will optimize SEO, thumbnails, and captions to increase views, watch time, and subscriber growth while managing community engagement across platforms. The ultimate goal is to drive brand visibility, nurture community relationships, and support lead generation for the real estate business.The Impact you’ll makeYouTube SEO and OptimizationOwn YouTube SEO: keyword research, tags, titles, descriptions, playlists, and backlinksCreate scroll-stopping thumbnails and test for CTR improvementsWrite compelling YouTube captions and coordinate consistent upload schedulesContent Repurposing and PublishingDownload Instagram videos and upload them to YouTube with optimized metadataRepost Instagram content to LinkedIn with platform-appropriate captionsMaintain content calendars and posting workflows across platformsCommunity Management and DM AutomationRespond to DMs and comments across Instagram and LinkedIn with brand-appropriate voiceSet up and maintain ManyChat flows for Instagram DM automationTrack and report on community engagement, response times, and conversation outcomesCreative Marketing SupportWrite short-form blogs that align with published video topicsSupport ideation for content hooks, titles, and creatives informed by analyticsProvide general creative marketing assistance as neededSocial Media OperationsManage inboxes and organize communications using email/inbox management systemsLeverage social media management platforms for scheduling, tagging, and reportingCoordinate assets and updates with the client and internal stakeholdersSkills, Knowledge and ExpertiseRequired:Proven YouTube expertise with demonstrated SEO/optimization results (thumbnails, keywords, titles, backlinks)Prior experience working with a realtor or real estate brandHands-on social media management across Instagram and LinkedIn, including DMs/community managementProficiency creating YouTube thumbnails and writing video captions/descriptions; strong copywriting for blogsExperience with ManyChat and social media management tools; comfortable with email/inbox management systemsYour superpowers are...Hard skills: YouTube Studio, keyword research tools (e.g., TubeBuddy/VidIQ), thumbnail design (Canva/Adobe), ManyChat DM automation, Instagram/LinkedIn scheduling and analytics, basic SEO principles for video and blog contentSoft skills: Creative, brand-voice aware copywriter; proactive communicator; highly reliable with strong follow-through; detail-oriented and analytical; integrity-first and comfortable working independentlyWFH Set-Up:Computer with at least 8GB RAM, an Intel i5 core processor/AMD Ryzen 5 Processor and up.Internet speed of at least 40MBPSHeadset with an extended mic that has noise cancellation and a webcamBack-up computer and internet connectionQuiet, dedicated workspace at homeYou should apply if...You’re a creative digital marketer who lives and breathes YouTube SEO and thrives on improving CTR, retention, and discoverabilityYou have real estate industry context and can translate property/market insights into engaging contentYou value reliability and integrity, are responsive, and can commit to being dedicated/exclusive to this clientYou’re energized by community interaction, move quickly, and consistently hit deadlinesWhat to expect...Work Setup:Remote positionMust have a reliable internet connection and a quiet workspaceRequired to provide own computer with Intel Core i5 or something similar or higher operating systemWorking Hours:40 hours per weekMonday–Friday, 9:00 am–6:00 pm Eastern TimeCompensation:$7 per hourNo benefits package includedBenefitsOriginally posted on Himalayas