SEO / AI Search Manager

Position Status: Full\-Time Location: Remote – U.S.\-based Expected Hours of Work: 40 hours/week, 8AM–5PM EST/CST, 7AM\-4PM MST/PST Reports To: Marketing Director, Office Manager or President About THAT Agency THAT Agency is a performance\-driven digital marketing agency originally founded in West Palm Beach, Florida—now operating fully remotely across the U.S. We specialize in multi\-dimensional digital content strategies that drive measurable growth and support the key business goals of our clients. Our collaborative approach is rooted in transparency, accountability, and long\-term partnership. We don’t just execute campaigns—we help brands grow by aligning strategy with performance and delivering results that matter. Role Summary We are seeking an experienced and forward\-looking SEO \& AI Search Manager to lead organic and AI\-driven search strategy across a diverse client portfolio. This role blends tactical execution, team leadership, and performance accountability across both traditional search engines and emerging AI answer engines. The SEO \& AI Search Manager will own visibility strategy end\-to\-end: keyword and entity research, content optimization, technical audits, AI citation analysis, reporting infrastructure, and team workflows. As search evolves from ten blue links to AI\-generated answers, this role is responsible for ensuring our clients are visible, cited, and trusted across every surface that matters: Google, Bing, ChatGPT, Perplexity, Gemini, Claude, and Google AI Overviews. You will collaborate closely with account managers, content writers, web developers, and the broader marketing team to deliver cohesive, future\-ready search strategies. Key Responsibilities **SEO Strategy \& Execution** * Develop and oversee holistic SEO strategies aligned with client business goals and KPIs across both traditional and AI\-driven search. * Guide keyword research, entity mapping, topic cluster creation, and optimization plans for blogs, landing pages, and pillar content. * Identify new opportunities for organic growth through competitor audits, performance data, and trend analysis. * Oversee on\-page and off\-page SEO execution, including content updates, internal linking, technical SEO, and link building. * Build topical authority and entity associations that perform across both crawler\-based search and LLM\-based discovery. **AI Search \& Answer Engine Optimization (AEO/AIO/GEO/ASO)** * Develop and execute AEO, AIO, GEO and ASO strategies to improve client visibility and citation rates across AI answer engines, including ChatGPT, Perplexity, Gemini, Claude, and Google AI Overviews. * Conduct AI citation audits and brand visibility analyses using AEO grading tools, Brand Radar, and structured prompt testing. * Optimize content structure, schema, and entity markup to improve AI extractability, semantic clarity, and citation likelihood. * Develop content frameworks that perform across both tra