Telematics Specialist-LBA
AssetWorks
3d ago
0OtherUnited Kingdomhimalayas
Public-Sector-SalesGovernment-SalesSalesB2B-MarketingTelematicsMid-level
Job Description
Job Summary:We are seeking a Telematics Specialist with strong strategic sales capability and a passion for building brand presence and market awareness. This role plays a critical part in driving LBA’s growth by identifying new business opportunities, nurturing relationships, and supporting revenue generation through targeted marketing initiatives.
The ideal candidate will be both commercially driven and creatively minded, capable of managing the full sales cycle while contributing to marketing activities that strengthen LBA’s visibility, credibility, and pipeline development.Job Description:ESSENTIAL DUTIES AND RESPONSIBILITIES: Develop and manage new business opportunities across UK government, police, and emergency services (blue light) organisationsManage the end-to-end sales process in line with public-sector procurement requirements, from opportunity identification through contract awardBuild and maintain effective relationships with key stakeholders, procurement teams, and operational decision-makers within public-sector bodiesUndertake structured needs analysis to understand operational, technical, and compliance requirements and align LBA solutions accordinglyPrepare, coordinate, and deliver compliant responses to RFPs, ITTs, RFQs, and other public-sector tender opportunitiesEnsure all proposals, bids, and tender submissions meet procurement guidelines, contractual obligations, and governance standardsCoordinate internal subject-matter experts to support tender responses, presentations, and clarifications within a matrix environmentSupport framework opportunities and call-off processes, including direct awards and mini-competitions where applicableDevelop and deliver sales presentations, demonstrations, and briefings tailored to public-sector audiencesCollaborate with account managers and specialists to solidify goal setting, audience building, messaging, and clearly defined success metrics required to execute marketing activities aimed at increasing awareness within government and blue light sectors, including events, campaigns, and sector-specific collateralDevelop relevant and meaningful value-proposition messaging for technology products and servicesManage and prepare lead lists from trade show and digital advertising programsPerform market research and develop marketing materials to support sales and marketing deliverables required for product launch plansNurture leads through the sales cycle using Marketo and Salesforce, including organizing and executing email campaigns with a timeline of content and an impactful call-to-actionManage webinar calendar and promotion plan with stakeholders, including content specialists and subject matter expertsManage customer newsletter calendar and deploy customer communications in collaboration with product teamsProvide analytics on campaign performance using Marketo analytics tools, including quarterly recaps of key activity success and lessons learnedRepresent LBA at public-sector forums, industry events, and stakeholder meetingsMaintain accurate opportunity tracking, forecasting, and reporting through CRM systems in line with internal governance requirementsMonitor public-sector procurement pipelines, framework updates, and market activity to identify new opportunitiesAchieve agreed revenue, growth, and performance objectives while maintaining compliance with public-sector standardsWorker Type:RegularNumber of Openings Available:1Originally posted on Himalayas
