Business Development Representative (BDR)

🧡 CoverflexWork changed. Pay didn’t.Coverflex exists to make compensation work for everyone. Pay is still rigid, fragmented, and hard to feel. We turn compensation into choice — one platform, one card, one app — for benefits, meal allowance, insurance and more.Our platform is simple for HR and meaningful for employees. We provide choice, smarter compensation tools and empowerment.⚙️ TL;DR (The Essentials)Role:Business Development Representative (BDR) Seniority Level: Junior Type: Individual Contributor Languages: English (main) / Spanish (C2/native) Main Tools: HubSpot, LinkedIn Sales Navigator, Outreach, Notion, Slack Location: Remote (Spain) Compensation:Base Salary: €20,000 – €25,000Bonus / Commissions: UncappedEquity: Yes – Stock Options under our Equity Incentive PlanBenefits: you can check them below (at the end of the page)Contract Type: Permanent💥 Your ImpactYour role will play a major role in our success because you will be the engine of new pipeline generation for the Spanish market. You will be the first point of contact with future Coverflex customers, shaping how the market perceives our value and ensuring AEs work with high-quality, qualified opportunities.You’ll know you’re successful when, after 90 days, you’ve: - Consistently generated qualified meetings for AEs - Built confidence across ICPs, messaging, and objections - Become reliable and disciplined in activity, CRM hygiene, and follow-upsHow we’ll measure success:Main KPI 1: Pipeline generation (SQLs created & meeting-to-opportunity conversion)Main KPI 2: Outbound activity vs targets (calls, emails, LinkedIn)Main KPI 3: Meeting quality (ICP fit, pain clarity, low no-show rate)Secondary KPI 1: CRM hygiene and process disciplineSecondary KPI 2: Autonomy on messaging, tooling, and objections⚡ Reality Check - What Makes This Role HardLet’s be real — here’s what makes this role challenging:High rejection rate that requires resilience and emotional staminaCompetitive Spanish HR & Benefits market with noisy prospectsSelling a complex value proposition (not a simple “nice to have”)Balancing volume vs quality in outboundMaintaining consistency, discipline, and energy over time👤 YouMust-haves (evidence, not years)First experience in sales, business development, or outbound rolesComfortable with cold outreach (calls, email, LinkedIn)Strong written and verbal communication skillsWillingness to learn, iterate, and be coachedFluency in English and SpanishNice-to-haveExperience as a BDR in tech, HR, or FinTechExposure to SMB or Mid-Market sales motionsFamiliarity with CRM tools (HubSpot preferred)🧬 Your DNAResilient and persistent — rejection doesn’t stop youHigh energy, proactive, and hungry to learnCoachable and open to direct feedbackCompetitive but team-first mindsetComfortable picking up the phone and pushing conversations forwardStructured and disciplined with follow-ups and CRMYou’ll probably find this frustrating if…You avoid outbound or dislike rejectionYou need constant direction to stay productiveYou prefer slow-paced or highly predictable environments👥 Manager & TeamMeet Your ManagerHiring Manager:Eduardo Gaspar Rull - Head of Sales Location: Spain LinkedIn Profile:https://www.linkedin.com/in/eduardogasparrull/Profile Snapshot:Energy: Pragmatic, fast-paced, action-oriented, funCommunication: Clear, concise, radically transparentFeedback Style: Honest, constructive, continuous — no surprisesHow to work with me - in the Manager's own words:“Fast-paced, collaborative, and with high expectations for execution and accountability. You’ll receive trust, autonomy, and support — but also be challenged to grow fast and deliver strong results. Transparency and open communication are non-negotiable.”Your TeamYou’ll work day-to-day with:Samuel Area Seoane, BDR, https://www.linkedin.com/in/samuelareaseoane/Alex Marcos,BDR, https://www.linkedin.com/in/alejandromarcosbaia/Antonio Perez Barea,BDR, https://www.linkedin.com/in/antonioperezbarea/Claudia Prina,BDR, https://www.linkedin.com/in/claudiaprina/You’ll work day-to-day with:Account Executives (SMB & Mid-Market)Head of Sales (Spain)Key Stakeholders:MarketingRevenue OperationsInsurance TeamTeam Rituals:Weekly BDR team sync (pipeline, blockers, learnings)Weekly 1:1 with managerMonthly enablement sessions & call reviews💜 Access & Belonging (Equal Opportunity)We hire for impact and potential, not pedigree. We welcome applications from people with non-linear careers, career breaks, caregiving gaps, and those changing fields.No discrimination on the basis of age, disability, gender identity/expression, marital or family status, pregnancy, neurodivergence, race/ethnicity, religion/belief, gender, sexual orientation, or any other protected ground.Assessment fairness: We anchor on evidence of outcomes (what you shipped, moved, or influenced). We actively de-bias by using structured rubrics, multiple assessors, and blind screening most of the time (we won’t know your name, gender, or personal info until the inte