Senior Consultant, Platform Analytics

Ready to Make your Mark?As a Senior Consultant at BlastX, you help solve the three problems every client brings to us, whatever their industry or size: their team doesn't trust their data, their digital experience is broken and they don't know where or why, or they're paying for MarTech tools that aren't earning their keep. Your strong command of marketing and data analytics tools is what lets you rebuild that trust, pinpoint what's broken, and get the MarTech stack working the way it should. In this client-facing position, you help organizations capture and analyze data, then translate those insights into actionable recommendations that move them toward their digital experience goals. Our Senior Consultants possess a robust consultative mindset, a genuine commitment to delivering value to clients, and deep experience working with marketing technologies. Senior Consultants have strong business acumen, strategic thinking, and a consultative mindset that lets them captivate an audience and collaborate with clients and cross-functional teams to make informed, data-driven decisions about their digital strategies. In this client-facing role, you'll work directly with stakeholders to understand their business objectives and pain points, then identify, conceptualize, and implement solutions that enhance user engagement, satisfaction, and ongoing value. Senior Consultants are truly customer-centric and excited about making a significant impact on our clients. As Senior Consultant in the Platform Analytics capability, you have an opportunity to Make Your Mark every day — on each other, our clients, our company, our industry, and the community — as you solve the data, experience, and MarTech challenges standing between our clients and the outcomes they're after.Primary Responsibilities Lead client relationships and cross-functional collaboration, advising on digital strategy in ways that strengthen partnerships and drive business growth. Engage stakeholders directly to assess current challenges, align recommendations with business objectives, and communicate findings and complex concepts clearly to both technical and non-technical audiences. Facilitate collaborative problem-solving sessions with clients and BlastX teammates to diagnose core issues and develop data-backed solutions. Apply advanced data analysis to extract insights and shape recommendations that improve marketing performance, ROI, and customer lifetime value. Contribute directly to implementing recommended solutions, ensuring they integrate cleanly with clients' existing systems and deliver the intended outcomes. Use tools such as Tableau, Power BI, SQL, and Snowflake (or equivalents) to extract, analyze, and visualize data, and build compelling reports and dashboards. Establish and monitor KPIs and tracking mechanisms to assess MarTech effectiveness, reporting regularly on performance, trends, and recommendations for improvement. Recommend ways to elevate usability, accessibility, and user experience — including A/B tests and personalization of audiences the digital experience— and measure the impact of those recommendations once implemented. Analyze market trends and emerging technologies to identify opportunities for enhancing digital experiences and growing the account. Deliver training and support that helps clients' internal teams get more value from their MarTech tools and platforms. Distill complex client requirements into clear project or learning plans and identify the right resources to execute them efficiently. Respond promptly to ad hoc client analytics requests and maintain high-quality documentation of clients' data and tool usage. Recommend metrics and best practices for measuring both online and offline marketing campaigns. Proactively look for ways to improve client and internal processes, use of AI tools and invest in your own consulting skill development through training, mentorship, and daily client interaction. Desired Knowledge, Skills, & Qualifications6+ years of consulting experience with a track record of turning data into business value — uncovering insights through analysis, converting them into practical recommendations, and measuring the impact of what gets implemented. Proven experience with Adobe Analytics and Adobe Customer Journey Analytics, including building data capture architectures, analyzing data, and presenting findings clearly; Adobe certification is a plus. Strong analytical and strategic problem-solving skills — able to align methodologies and data sources to complex business needs and client requirements, and translate business challenges into data-driven recommendations, tests, personalization, or other activation paths. Track record of influencing and collaborating with senior stakeholders and leading cross-functional teams, with strong written and verbal communication of complex analytics findings. Demonstrated autonomy managing and delivering insights and solutions on independent project