Marketing Manager

The RoleHelp us build the operating system for human longevity.Virtusan is a Swiss-based longevity ecosystem at the intersection of science, technology, and premium real-world experiences. We connect data, behaviour, and environments so people can live longer, better lives. We’re a small team and offer real ownership from day one.We need someone who owns their work completely: sets the direction, writes the copy, reads the data, and adjusts without waiting to be asked.This is not a coordination role. You'll define how Virtusan communicates across every channel we operate, and you'll be accountable for the results. You'll report directly to our Managing Director.TasksWhat You'll OwnProduct messagingLead value proposition development across our portfolio: smart ring, app, red light therapy devices, and future productsOwn B2C messaging across segments: app users, ring buyers, health-conscious early adoptersTest and iterate messaging based on engagement data, in close partnership with the product teamWebsite and e-commerceOwn our website and updates across launches, campaigns, and seasonal prioritiesManage and optimise our Shopify store: product launches, descriptions, landing pages, conversion elementsSupport fulfilment and logistics setup ahead of our US market launchSpot and fix proactively what isn't workingApp marketingOwn App Store and Play Store positioning: listings, keywords, visuals, download and activation performanceDrive ranking and conversion improvements through systematic testingSupport app launches and in-app messagingContent marketingDefine and own content strategy across YouTube, email, and in-app touchpointsRun our YouTube channel (80K subscribers): scripting, briefing, publishing, optimisation, audience engagementDevelop written content — newsletters, blog posts, web copy — that builds positioning and drives acquisitionOwn the content calendar; at a later stage, reactivate additional social channelsPlan, write, and execute lifecycle and campaign emails via Brevo. Own subscriber growth and funnel touchpoint quality. Test & iterate and report on performance across activities with your own conclusions.Requirements6+ years of hands-on digital marketing in a B2C product or B2B SaaS context, with ownership of outcomesProven ability to develop product messaging strategy, not just execute itStrong copywriting in English across formats: email, long-form, short-form, UX copy, video scriptsExperience with GenAI tools and AI-assisted/automated marketing flowsData-driven: you track results, form conclusions, and adjust without being promptedTakes ownership: makes well-reasoned calls independently rather than waiting for direction. Moves toward problems, not around them.Based in EU timezone, working as an independent contractorThe following are strong advantages:YouTube experience: strategy, scripting, or channel management at scaleApp marketing experienceFluency in wellness, fitness, and longevity topicsB2B marketing exposure in premium or professional servicesPrevious experience in Performance MarketingFluency in GermanSend your resume with examples of work you've led: email campaigns, app marketing campaigns, YouTube content, or messaging strategy.Originally posted on Himalayas