Performance Creative Strategist & GC Creator

**About the Role** We are a growing virtual assistant staffing agency helping U.S. healthcare organizations build reliable remote teams. We are looking for a **Performance Creative Strategist \& On\-Camera UGC Creator** to own the development of paid social creatives from research and concept development through scripting, filming, editing, and performance\-driven iteration. This is not a traditional social media content role. Your primary objective is to create **direct\-response ads that generate qualified leads and booked calls at increasingly efficient acquisition costs.** Creative decisions should be driven by customer insights and performance data—not aesthetics alone. You will work closely with our marketing team, receive visibility into creative performance, identify what is and is not working, and use those insights to develop the next generation of ads. **What You'll Own** *Creative Strategy \& Research* * Develop a deep understanding of our target audience, particularly U.S. healthcare owners, administrators, and operational decision\-makers. * Research customer pain points, objections, motivations, and buying triggers. * Analyze existing winning and losing creatives to identify repeatable patterns. * Research competitor advertising, Meta Ad Library, organic content, and other sources for new hooks, angles, and concepts. * Develop creatives for different stages of customer awareness, including problem\-aware, solution\-aware, and product\-aware audiences. * Build and maintain a library of winning hooks, angles, formats, and messaging. *Direct\-Response Creative Production* * Develop approximately **5–10 new ad concepts per week**, with multiple hook, angle, or CTA variations where appropriate. * Write compelling hooks designed to capture attention within the first few seconds. * Write complete 30–60 second direct\-response video scripts and accompanying shot lists. * Personally appear in UGC\-style advertisements, including: + Talking\-head videos + Walk\-and\-talk videos + Demonstration/explainer formats + Testimonial\-style creatives + Problem/solution advertisements * Edit or assemble short\-form creatives for platforms including Meta, Instagram Reels, TikTok, and YouTube Shorts. * Turn successful concepts into multiple creative variations rather than constantly starting from scratch. *Performance \& Optimization* You will be expected to understand the performance of your creatives and use that information to determine what should be produced next. You will: * Review creative performance weekly or biweekly. * Analyze metrics such as: + Thumb\-stop / 3\-second view rate + Click\-through rate (CTR) + Cost per lead (CPL) + Cost per qualified lead + Booked\-call performance + Customer acquisition cost (CAC), where applicable * Identify winning and losing hooks, angles, formats, and messaging. * Develop iterations based on performance rather than producing disconnected creativ