Senior Creative Strategist, Direct Mail & Customer Engagement

Job Description: Senior Creative Strategist, Direct Mail \& Customer Engagement Remote, US $130k\- 150k plus bonus plus benefits For more information on benefits and what we offer please visit us at https://www.exlservice.com/us\-careers\-and\-benefits *The posted range is the hiring range for this role — a subset of the broader range available to employees over time — and reflects base salary across our national hiring scale. Final offers are based on several factors, including the candidate's skills and experience, internal pay equity, work location, market conditions for the role, and the specific scope and responsibilities of the position. The top of the range is reserved for candidates who notably exceed the requirements; the lower end applies to those with less experience or fewer preferred qualifications. For positions based in higher\-cost zones (e.g., California, New York, New Jersey), actual compensation may exceed the posted range; your recruiter will share specifics during the process.* **Position Summary** We are seeking a highly strategic and client\-focused Senior Creative Strategist to lead the development of insight\-driven direct mail marketing programs for financial services, banking, and fintech clients. This role will serve as the critical link between Analytics, Creative, Production, Account Management, and Client stakeholders to ensure campaigns are strategically sound, creatively compelling, operationally executable, and performance\-driven. The ideal candidate combines deep direct marketing expertise with strong business acumen and understands how customer data, analytics, audience insights, testing strategies, creative messaging, and production capabilities work together to drive measurable results. This individual will be a trusted advisor to clients and an internal leader responsible for translating complex business objectives into effective direct mail strategies and creative recommendations. Experience within banking, lending, payments, credit, fintech, or other highly regulated financial services environments is required. **Responsibilities: Creative Strategy Leadership** * Develop comprehensive direct mail strategies that align client business goals with audience insights, performance objectives, and brand requirements. * Lead strategic development of acquisition, retention, cross\-sell, and loyalty marketing programs. * Partner with analytics teams to translate customer and campaign insights into actionable creative recommendations. * Define audience, messaging, offer, segmentation, and testing strategies that improve campaign performance. * Build campaign briefs that clearly communicate strategic direction to creative and production teams. **Cross\-Functional Collaboration** * Serve as the strategic liaison between Analytics, Creative, Production, Data, and Account teams. * Collaborate with designers, copywriters, and production specialists to ensure concepts align with strategic objectives