Lead Analyst, Customer Analytics

The purpose of this role is data analysis/guided deliverable development in support of assessment/strategic deliverables.Job Description:Very strong Excel skills required (VBA not necessary)At least 1-2 years of experience with Snowflake SQL, Python, PysparkStrong presentation skills required (PowerPoint)Excellent written and oral communication skillsSQL, Advance Excel, multi-variate statistics, logistic regression, and multiple regressionAt least 1-2 years of experience and proficiency in Data Visualization Tools like Tableau or Power BI requiredFamiliarity with DatabricksExperience in Marketing Analytics with at least 1-2 years of experience with Marketing Campaign performance evaluation, determining and tracking key KPIs like incremental lift, cost per product etc. to determine campaign ROIAbility to discover hidden insights or complex patterns through advanced multi-variate data mining techniques on un-structured business problems and be able to tell a story from the dataAbility to translate analysis insights into actionable recommendations and strategies for the clientsAbility to build XG Boost or Machine Learning models to segment customer population and well acquainted with modeling techniquesAbility to explain advanced analytical methodology and present results to non-technical audiencesAbility to execute advanced analytic tasks (including but not limited to modeling, segmentation, DOE, forecasting, etc.) and create meaningful analytical outputsAbility to identify areas for statistical innovation or process improvement, do independent research, develop innovative approaches or processes/codes to 1) improve client business results, 2) improve efficiencies, 3) reduce potential errorsAbility to determine quantitative methods for solving client issuesExperience:1-2 years of experience in quantitative marketing arena, marketing campaign measurement/evaluation, in database and/or digital (addressable) marketingPossess core analytical competencies such as ability to formulate an analytical problem; QC data and results; Summarize key findings/insights; Tell an effective story using the data and make actionable recommendations; develop new and innovative analytical solutions to solve challenging business problemsPossess client/team engagement competencies such as gather specifications, develop analytical roadmap and approach and manage expectations, and coordinate delivery with internal teamDevelop project plan; manage the day-to-day tasks; and meet project deadlinesWork effectively across teams to ensure client satisfactionContribute to innovation, process improvement, standardization - Deliver high quality analytical solutions on-timeAcademic Requirement: Bachelor's Degree (B.S.) OR Master’s Degree in statistics, math, economics or related scientific/quantitative field plus several years' experience in applied disciplines; Advanced degree (M.A., M.S., Ph.D.) preferredThe annual base salary range for this position is $68,000-$112,000. Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted bylaw. Additionally, this position is eligible for discretionary incentive compensation. Benefits available with this position include: • Medical, vision, and dental insurance, • Life insurance, • Short-term and long-term disability insurance, • 401k, • Flexible paid time off, • At least 15 paid holidays per year, • Paid sick and safe leave, and • Paid parental leave. Dentsu also complies with applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies. For more information regarding dentsu benefits, please visit www.dentsubenefitsplus.com.To begin the application process, please click on the “Apply” button at the top of this job posting. Applications will be reviewed on an ongoing basis, and qualified candidates will be contacted for next steps.At dentsu, we believe great work happens when we’re connected. Our way of working combines flexibility with in-person collaboration to spark ideas and strengthen our teams. Employees who live within a commutable distance of one of our hub offices, currently located in Chicago, metro Detroit, Los Angeles, and New York City, are required and expected to work from the office three days per week (two days per week for employees based in Los Angeles). Dentsu may designate other Hub offices at any time. Those who live outside a commutable range may be designated as remote, depending on the role and business needs. Regardless of your work location, we expect our employees to be flexible to meet the needs of our Company and clients, which may include attendance in an office.Location:USA - Remote - MarylandBrand:MerkleTime Type:Full timeContract Type:PermanentDentsu is committed to providing equal employment opportunities to all applicant