Organic Lead Generation Specialist

Job Title: Organic Lead Generation SpecialistLocation: Remote Time Zone: U.S. Business HoursAbout the RoleWe are hiring an Organic Lead Generation Specialist to build and scale our organic, content-driven B2B lead generation engine.This role is focused on creating pipeline through organic channels, not traditional cold outreach. You will be responsible for building end-to-end funnels, creating high-performing content, nurturing prospects, and generating qualified conversations.The sales and closing function will primarily be handled by the founder, while you focus on driving consistent, high-quality inbound and outbound (organic) opportunities. For candidates with closing experience, there may be opportunities to support deal conversion.Key Responsibilities1. Funnel Building & Pipeline Creation Build and optimize organic marketing funnels to ensure a steady flow of qualified B2B leads Identify winning content angles, hooks, and messaging that convert attention into pipeline Develop lead magnets, nurture sequences, and conversion paths 2. Content-Led Outbound (Primary Focus) Create and manage organic content strategies, especially on LinkedIn and similar platforms Write high-converting posts, carousels, and messaging that attract high-ticket prospects Continuously test, analyze, and improve content performance 3. Organic Prospecting & Lead Nurturing Identify and engage with ideal prospects through organic channels Build relationships through thoughtful engagement, follow-ups, and nurturing Personalize outreach based on user behavior, content interaction, and intent 4. Conversation Generation Initiate and manage meaningful conversations with potential clients Qualify leads and move them forward in the pipeline Focus on quality of conversations and pipeline contribution, not just activity volume 5. Supporting Sales (Nice-to-Have) Collaborate with the founder on converting qualified leads into clients Optionally support closing conversations (not a core requirement) Provide insights to improve conversion across the funnel What Makes You a Perfect Fit You understand how to turn content into pipeline, not just engagement You think in funnels and systems, not isolated campaigns You are both creative (content) and analytical (performance-driven) You are comfortable owning outcomes, not just tasks You thrive in a self-directed, fast-paced environmentRequired Experience 2+ years of experience in B2B outbound marketing, organic growth, or lead generation Strong experience with LinkedIn content and organic prospecting Proven ability to generate qualified conversations or pipeline Solid understanding of high-ticket B2B sales cycles (2–3 months) Excellent copywriting and messaging skillsIdeal Experience Experience building personal brand or founder-led content funnels Familiarity with tools like Sales Navigator, Apollo, Clay, or similar platforms Background in agency, consulting, or service-based businesses Exposure to lead magnets, nurture flows, and conversion strategy Experience supporting or participating in sales conversationsA Typical Day in This Role Creating and publishing high-performing LinkedIn content Engaging with prospects and nurturing relationships Building and optimizing content funnels and journeys Starting and managing conversations with potential clients Analyzing results and refining messaging and strategy Key Performance Indicators (KPIs) Number of qualified conversations generated Pipeline value generated through organic efforts Content performance (engagement → conversations → leads) Lead-to-conversation and conversation-to-opportunity conversion rates Overall contribution to revenue pipeline growthInterview Process Initial Screening Call Recruiter Interview Final Interview with Client Offer Letter & OnboardingOriginally posted on Himalayas