Senior Marketing Operations Manager

United States \- Remote At OneSpan, we specialize in digital identity and anti\-fraud solutions that create exceptional and secure experiences. **OneSpan** is seeking a highly strategic and hands\-on **Senior Manager, Marketing Operations** to support and scale our global go\-to\-market infrastructure across Digital Agreements and Security business lines. This role will be responsible for owning critical marketing and revenue operations systems, lead management architecture, routing frameworks, enrichment processes, conversational marketing operations, and scoring methodologies that directly impact pipeline generation and sales efficiency. This position sits at the intersection of Marketing, Sales, Revenue Operations, and Business Systems, serving as a key operational leader responsible for optimizing lead flow, improving data quality, accelerating speed\-to\-lead, and enhancing overall GTM execution. The ideal candidate combines deep technical expertise across the modern MarTech stack with strong analytical thinking, process optimization experience, and the ability to operate cross\-functionally in a fast\-paced B2B SaaS environment. **Marketing \& Revenue Operations Ownership** * Own and optimize global lead, contact, and account lifecycle processes across Salesforce, Marketo, LeanData, RingLead, Qualified, and ZoomInfo * Manage and enhance lead routing, account matching, assignment logic, and territory alignment frameworks * Partner with Sales leadership, Demand Generation, and Sales teams to improve pipeline velocity and lead conversion performance * Support GTM scalability through automation, governance, and process standardization initiatives **Lead Management \& Routing** * Own LeanData routing graphs and lead/account matching logic across global sales teams * Maintain and optimize lead\-to\-account matching, deduplication, and enrichment workflows * Continuously improve speed\-to\-lead processes and inbound lead qualification frameworks * Support account segmentation and ICP\-based routing strategies **Data Quality \& Enrichment** * Manage RingLead enrichment workflows, account tagging, normalization, and data governance initiatives * Oversee ZoomInfo integrations and enrichment processes within Salesforce and Marketo * Monitor and improve data hygiene, completeness, and account/contact integrity * Partner with IT on data architecture and system integrations **Conversational Marketing \& Engagement Operations** * Own operational administration and optimization of Qualified Chat, Drift Email, and conversational marketing workflows * Support chatbot routing, engagement logic, meeting booking workflows, and SDR handoff processes * Optimize buyer engagement experiences across web and inbound channels **Scoring \& Funnel Optimization** * Manage lead and contact scoring models aligned to buying intent, engagement signals, ICP fit, and funnel stages * Partner with Marketing and Reveneu Ops leadership to refine MQL qualifica