Lifecycle Marketing Analyst - Braze

Your wellbeing, our mission. Join a company shaping a healthier world.GET TO KNOW USAt Wellhub we're revolutionizing workplace wellness. Our platform connects employees worldwide to the best partners for fitness, mindfulness, therapy, nutrition, and sleep—all in one simple subscription. Headquartered in NYC with team members in Europe, North America and South America, we’re on a mission to make every company a wellness company.We believe work should be fulfilling, inspiring, and balanced. Here, you’ll find a team that values wellbeing, collaboration, and different perspectives, where passion and creativity push boundaries to create real impact. Your contributions will help shape a healthier, more balanced world for you and millions of people globally. Join us in redefining the future of wellbeing!THE OPPORTUNITYWe are hiring a Lifecycle Marketing Analyst - Braze to our Marketing Operations team in Brazil (Remote)! This is a Remote – Brazil position, meaning you can work from anywhere within the country. Please note that this role is only open to candidates in Brazil. The Wellhub team is seeking a quick learner, business oriented, pro active analyst with Braze knowledge to join our Marketing Operations Martech team. This individual will work with the Marketing Automation Manager for the day-to-day management of our B2C tool, Braze, providing support to the User Growth team, from workflow set ups, optimizing our processes, making it automated, personalized and scalable.As a Marketing Automation team, our goal is to empower Wellhub's marketing initiatives to accelerate client revenue and sky rocket enrollment rate by delivering more sophisticated, scalable, and data-driven marketing automation capabilities, driving more customer engagement, better nurturing flows (for B2B and B2C), and positively impacting revenue growth through CRM automation.YOUR IMPACTWork in the Martech team to implement best practices and get the most out of our Braze account;Optimizing the use of the tool and supporting the evaluation and implementation of new technologies;Operate Braze as a specialist to enable the marketing team to run the best-in-class marketing campaigns;Provide ongoing support to the marketing team for accesses, training, optimization and best practices;Explore and implement AI to optimize automation workflows, ensuring greater scale, personalization and agility across CRM communications;Work with the different teams (globally) on the requests raised to our team;Live the mission: inspire and empower others by genuinely caring for your own wellbeing and your colleagues. Bring wellbeing to the forefront of work, and create a supportive environment where everyone feels comfortable taking care of themselves, taking time off, and finding work-life balance.WHO YOU AREGood communication skills;Minimum of 2 years experience using Braze;Knowledge of HTML for emails and Liquid template language.Knowledge of Whatsapp and SMS strategy is a plus;Practical experience or a strong interest in utilizing Generative AI tools (ChatGPT, Gemini, Claude) to accelerate data analysis, campaign orchestration, data architecture. Braze native AI features are a plus.English is a must, Spanish is a plus;Analytical skills for data driven decision making;Problem-solving abilities and logical reasoning skills;Hands-on, organized, and with high-attention to detail while not losing sight of the big picture;Enjoy working in very fast-paced environments;We recognize that individuals approach job applications differently. We strongly encourage all aspiring applicants to go for it, even if they don't match the job description 100%. We welcome your application and will be delighted to explore if you could be a great fit for our team. For this specific role, please note that prior experience in Braze usage, Liquid Template Language, Braze Canvas Flow and basic knowledge of API calls (for Connected Content and Webhook) are mandatory requirementsWHAT WE OFFER YOUWith thoughtful benefits, emotional wellbeing resources, and a culture that empowers you to take ownership of your role and your wellbeing, we create an environment where you can thrive in all dimensions of your life. Our flexible benefits program allows you to customize some of the benefits, according to your needs!Our benefits include:WELLHUB: Free Gold+ membership with access to onsite gyms and studios, digital fitness programs, and online wellness resources for meditation, nutrition, mental wellbeing support, and more! Add up to three family members to your plan, ensuring access to wellness for those who matter most to you.WELLZ: A complete emotional wellbeing program with a unique approach. It offers personalized journeys that combine individual therapy sessions (52 per year) and on-demand content. HEALTHCARE: Health, dental, and life insurance.FLEXIBLE WORK: As a Flexible First company, we offer hybrid and remote options to give you the freedom to work in a way that suits you. The model for thi