Director of Marketing & Lead Operations

Director of Marketing \& Lead Operations Position Overview We are seeking a highly organized, analytical, and proactive Director of Marketing \& Lead Operations to lead our marketing strategy, qualified lead generation, CRM performance, and alignment between marketing, the call center, and sales. This role is designed for a marketing leader with direct experience in an **appointment\-driven business**, where marketing success is measured by more than lead volume or cost per lead. The Director will be accountable for generating quality leads that convert into scheduled appointments, completed demos, sales, and revenue. This will be the company’s key marketing position. Initially, the Director will work both strategically and hands\-on, with the opportunity to build and lead a larger marketing team as the company grows. The ideal candidate takes ownership, identifies opportunities, solves problems, and moves initiatives forward without waiting for step\-by\-step direction. The Director will also provide strategic oversight of the call center. A Call Center Supervisor will manage daily call\-center activities and team execution, while the Director will partner with the Supervisor to ensure marketing campaigns, lead quality, scripts, workflows, follow\-up processes, and performance standards support the company’s appointment and revenue goals. Core Accountability The Director’s primary responsibility is to create a consistent pipeline of qualified sales opportunities. Generating leads alone is not enough. Success requires attracting the right prospects, ensuring those prospects are contacted and nurtured effectively, and improving their progression through each stage of the funnel: **Lead → Contact → Appointment → Completed Demo → Sale → Revenue** The Director must be able to evaluate the entire journey and determine whether performance issues originate with targeting, lead quality, campaign messaging, call\-center follow\-up, appointment availability, CRM processes, sales execution, or another part of the customer experience. Key ResponsibilitiesAppointment\-Driven Marketing Strategy * Develop and execute marketing strategies that generate qualified leads and support company appointment, demo, sales, and revenue goals. * Build annual, quarterly, and monthly marketing plans based on revenue targets, sales capacity, seasonality, service areas, and appointment availability. * Forecast expected lead volume, appointments, completed demos, sales, revenue, and acquisition costs by marketing channel. * Evaluate marketing performance based on downstream results—not lead volume or cost per lead alone. * Identify which channels, audiences, offers, services, and geographic areas produce the highest\-quality appointments and revenue. * Adjust targeting, messaging, offers, budgets, and channel mix based on lead quality and full\-funnel performance. * Partner with leadership, the Call Center Supervisor, and sales leadership to ensure marketing efforts m