Senior Search Channel Manager

Who We AreGoodway Group is one of AdAge's 2025's BEST PLACES TO WORK! As an independent and remote-first media and marketing services firm with a 90+ year history, Goodway Group has the security of an established company combined with a start-up feel. With leading data-driven and technology-enabled digital media and marketing services firm with teams in the U.S. and the UK, our diverse team of digital strategists, media practitioners, technologists and data scientists have won the most prestigious awards for innovative marketing technology, impactful work and inclusive remote-first places to work including being honored as a multiyear winner in Ad Age Best Places to Work, Ad Exchanger's Best Use of Technology by an Agency Award and two MarTech Breakthrough Awards and a certified service partner to The Trade Desk.The Channel Manager – Search is responsible for delivering high-quality paid search activation across assigned clients. This role owns day-to-day execution, optimization, and performance management across Google Ads and Microsoft/Bing Ads, ensuring campaigns align to approved media plans, enterprise search standards, and evolving channel best practices.Channel Managers operate as hands-on execution leaders and trusted client partners, translating strategy into precise in-platform activation. They work under the guidance of the Channel Director – Search, contribute to channel innovation and testing, and support the development of Channel Coordinators through coaching and oversight.What You’ll DoSearch Execution & Performance OwnershipExecute and optimize paid search campaigns across Google Ads and Microsoft/Bing Ads in alignment with approved media plans and channel strategyOwn in-platform setup, including account structure, bidding strategies, automation, audiences, and measurement alignmentMonitor performance against efficiency and effectiveness goals, adjusting investment and tactics based on data and directionEnsure search activation adheres to enterprise standards, platform policies, and brand safety requirementsSupport adoption of new search features, betas, and automation workflows as directed by channel leadershipLead complex and HVC search campaigns, acting as a the search extension for client teamsClient & Strategy PartnershipPartner with Client Strategy to ensure search activation mirrors agreed-upon plans and objectivesTranslate performance data into clear insights, implications, and optimization recommendationsParticipate in client conversations as an execution authority, supporting performance reviews and planning discussionsSurface risks, opportunities, and platform changes proactivelyLead client paid search conversations, serving as the primary subject matter expert and strategic authority on social platforms, activation, and performanceChannel Collaboration & Capability BuildingSupport Channel Coordinators through task guidance, QA, and skill developmentResponsible for mentoring and supporting assigned channel managers and coordinators in their channel growthContribute to documentation, testing efforts, and evolving activation standards within the search disciplineCollaborate with Analytics to ensure measurement frameworks support optimization and learningEscalate complex issues, audits, or platform challenges appropriatelyChampion knowledge sharing across the paid search team, proactively distributing platform updates, best practices, test learnings, and performance insights to drive collective expertise and consistencyQualifications: Bachelor’s degree in marketing, advertising, business administration, or a related field is preferred5+ years of experience in paid search or performance media activationProficiency across search platforms including Google Ads and Microsoft/Bing Ads, with hands-on experience in campaign setup, optimization, and automationStrong analytical and problem-solving skills, with a data-driven approach to optimization and performance managementProven ability to translate media strategy into precise in-platform executionExperience managing client relationships in a client-facing role, including presenting performance insights and recommendationsDemonstrated ability to mentor or support junior team members through guidance, QA, and feedbackCheck us out at www.goodwaygroup.com to learn more!If you identify as a female candidate, and feel you can do this role even if there are a few things perhaps you've not done, please apply anyway! Goodway Group is 70% Female! We realize that men tend to apply for jobs when they can meet around 60% of the requirements for the role, where women tend to only apply when they know they meet 100% of the requirements. Goodway Group is human-first, constantly working to become more inclusive and to make sure our employee population reflects our desire to constantly add to our diversity in all ways. We want applications from everyone, regardless of race, creed, color, religion, sex, sexual orientation, gender identity, national o