Freelance Marketing & Sales Coordinator

Santa Collective, LLC is looking for a highly\-organized Freelance Marketing Coordinator for our upcoming sales season. This versatile role keeps our marketing and customer communications flowing. It begins with building and launching our affiliate marketing program, shifting toward email/SMS marketing, website content management, and leans heavily into customer support during peak season. **About Us:** “The Santa Book: A True Story” is a one\-of\-a\-kind children’s storybook that helps families navigate what can be a difficult, and emotional experience: the Santa talk. Independently owned and published in 2023, The Santa Book was born out of a personal need by its Austin\-based author, Erin Eby. This beautifully written and illustrated 44\-page heirloom book has since gone on to win numerous awards, and continues to sell thousands of copies year\-after\-year. **About the Role:** * **Title**: *Freelance Marketing \& Sales Coordinator* * **Role type**: *Contract* * **Location**: *Remote* * **Period:** *September 2026 \- December 2026* * **Hours:** *20 hours per week* * **Reports to**: *Business Operations and Marketing Lead* **Benefits:** * Fully remote\* contract, and competitive hourly rate * Work with a fun, meaningful brand alongside seasoned marketing professionals * Gain invaluable marketing experience, and the chance to make your mark *\* travel to the North Pole is not required at this time* **Key Responsibilities \& Objectives:** *Affiliate Program Launch \& Management:* * **Program Setup:** Build and launch the brand's affiliate program. * **Recruitment \& Onboarding:** Proactively source, pitch, and onboard relevant niche influencers, bloggers, and brand advocates to join The Santa Book’s affiliate program. * **Partner Communication:** Create and distribute affiliate news/updates, asset kits, and exclusive promo codes to keep affiliates motivated and informed throughout the season. * **Payout \& Performance Tracking:** Monitor affiliate sales data, track ROI, and manage monthly commission payouts. *Email \& SMS Marketing Campaigns:* * **Campaign Execution:** Plan, draft, and schedule promotional emails and SMS blasts. * **Automated Flows:** Set up, test, and optimize automated lifecycle messages, including abandoned cart triggers, welcome series, and post\-purchase follow\-ups. * **List Hygiene \& Segmentation:** Segment customer lists to maximize open, click, and conversion rates. * **A/B Testing:** Test subject lines, preview text, send times, and visual layouts to continuously improve open, click, and conversion rates. *Customer Service \& Experience:* * **Inbound Support:** Manage incoming customer inquiries across email, live chat, and social media DMs regarding order tracking, returns, and product questions. * **Warehouse Coordination:** Coordinate order changes, customer requests, lost packages, and returns with our order fulfilment partner. * **Feedback Loop:** Aggregate common customer complaints, product defects,