Senior Marketing Manager, Xsolla Mall

We are looking for a Senior Manager, Xsolla Mall Marketing who is commercially driven, deeply familiar with the gaming industry, and motivated by building go-to-market programs that connect game publishers, creators, and players in a single marketplace experience.Xsolla Mall is Xsolla's consumer-facing gaming marketplace — a destination for purchasing games, topping up in-game currency, claiming rewards, and discovering new titles. It is also the platform through which Xsolla is building a new model for co-branded game commerce: scalable partner pages that combine a game, a payment method, a creator, or a brand into a single, high-conversion, co-marketed experience.This role owns the marketing strategy that makes Xsolla Mall commercially successful today — and positions it to evolve into something larger. You will define how we partner with publishers to launch and promote titles, how we structure seasonal campaigns and promotional programming, how we bring creator storefronts to life, and how we scale our co-branded page model into a repeatable, high-volume growth channel. As Mall expands to surface new Xsolla products and services, this role grows with it.Strong commercial instincts and a genuine passion for games are essential. The ability to manage complex multi-partner campaigns, build structured go-to-market frameworks, and influence product and BD stakeholders will be central to your success. If you thrive at the intersection of gaming, digital commerce, and creator culture — and want to help build the marketing infrastructure for a platform with genuine global ambition — we would love to hear from you.About UsXsolla is a global commerce company with robust tools and services to help developers solve the inherent challenges of the video game industry. From indie to AAA, companies partner with Xsolla to help them fund, distribute, market, and monetize their games. Grounded in the belief in the future of video games, Xsolla is resolute in the mission to bring opportunities together, and continually make new resources available to creators. Headquartered and incorporated in Los Angeles, California, Xsolla operates as the merchant of record and has helped over 1,500+ game developers reach more players and grow their businesses around the world. With more paths to profits and ways to win, developers have all the things needed to enjoy the game.For more information, visit xsolla.com.Responsibilities Marketplace Commercial Strategy & Seasonal ProgrammingOwn the Xsolla Mall marketing roadmap — a rolling calendar of publisher launches, promotional campaigns, seasonal activations, and platform milestones aligned to the gaming industry's release and events calendar.Define and execute bundle mechanics, limited-time offers, and promotional structures in partnership with BD and game publishers to drive conversion, transaction volume, and partner retention.Develop co-marketing frameworks for publisher and partner campaigns — from onboarding a new title through to featured placement, promotional activation, and performance review.Identify and program seasonal and cultural moments (major game releases, esports events, gaming tentpoles) as Mall campaigns, collections, or themed activations.Work with the Content & Marketplace Operations Manager to ensure the marketing roadmap is reflected accurately in Mall's homepage, featured placements, and campaign surfaces.Publisher & Partner Go-to-MarketServe as the marketing partner for game publishers and BD on Mall — defining how new titles are launched, featured, and promoted across the platform.Build and maintain a publisher marketing playbook: what partners can expect from Mall marketing support, how campaigns are structured, and how performance is measured and reported back.Develop co-marketing programs with payment partners — including co-branded page activations, exclusive offers for payment provider customers, and reward-linked promotional mechanics.Collaborate closely with BD, Data, Design and Operations to ensure campaign timing, creative requirements, and launch readiness are aligned before publishers go live.Establish feedback loops with BD and Creator Success to ensure publisher and creator satisfaction with Mall's marketing support.Co-Branded Pages & Creator FootprintOwn the marketing strategy for Mall's co-branded page model — scalable combinations of game, payment partner, and creator that serve as high-conversion, co-marketed experiences for partners and publishers.Develop the GTM framework for new co-branded page types as Mall's page model evolves (e.g., payment partner pages, retail integrations, telecom partnerships, brand collaborations) — defining how they are positioned, launched, and commercially activated.Maintain a clear point of view on how creator storefronts fit within Mall's broader commercial architecture — understanding the creator footprint on the platform and ensuring it is coherent with Mall's partner and publisher programming.Work in close pa