Director, Mass Market Acquisition and Engagement

Position: Director, Mass Market Acquisition and EngagementReports to: Global Director, Communications & MarketingType: Full-time, exemptLocation: Remote, with ability to work U.S. East Coast hoursTravel: ~10% (as required)ABOUT CATFClean Air Task Force (CATF) is a nonprofit organization working to safeguard against the worst impacts of climate change by catalyzing the rapid global development and deployment of low-carbon energy and other climate-protecting technologies. This is accomplished through research and analysis, public advocacy leadership, and partnership with the private sector. CATF is highly respected for its deep expertise and research on energy and industrial systems and potential strategies, technologies, and policies that can radically shrink their impact on the planet’s atmosphere. Our team of experts and advocates (and global network of subject matter experts and civil society partners) put this research and knowledge into action by designing and enacting public policies that drive toward zero-emissions. We also support policies and work directly with private industry to innovate in technology to make the path to zero emissions swift and affordable. CATF has offices in Boston, Washington D.C., and Brussels, with staff working virtually around the world.ROLEThe Director, Mass Market Acquisition and Engagement leads CATF’s mass marketing strategy to build, steward, and fundraise from a large, engaged base of digital supporters and subscribers— driving measurable growth in revenue, brand awareness, and influence. This role is responsible for creating and managing the end-to-end marketing funnel, including identification, targeting, acquisition, engagement, conversion, retention, and stewardship of CATF’s mass market audience. They will bring strategic leadership, cross-functional collaboration, and data-driven execution to expand our reach, improve performance, and accelerate impact.A key member of CATF’s Communications and Marketing team and very close collaborator with its Development team, this position will be responsible for mass market fundraising – a key pillar of CATF’s revenue strategy.Key Functions and Responsibilities:Strategic Leadership & PlanningDevelop and execute a comprehensive, organization-wide mass-market acquisition and engagement strategy and pipeline that supports CATF’s mission, revenue goals, and audience growth objectives.Lead multi-channel acquisition strategies (email, social, search, display, paid media, and events) that build and diversify CATF’s supporter base.Establish key performance indicators and optimize the marketing funnel—from awareness to engagement to conversion to long-term retention.Manage marketing firms, consultants, and direct media buys — in partnership with other directors on CATF’s Communications and Marketing team.Optimize marketing channels for major fundraising pushes, including Earth Day, Giving Tuesday, end of year giving, and other key inflection points.Serve as an active member of CATF’s Engagement Leaders group, working across the organization to ensure a cohesive brand, marketing, and revenue strategies.Audience Growth & AcquisitionIdentify and refine target audiences based on segmentation, analytics, and insights.Lead paid advertising efforts (including but not limited to Google Ads, Meta, YouTube, LinkedIn) to expand reach and drive efficient audience acquisition.Improve email marketing program to better segment, engage, convert, and upgrade donors.Explore additional marketing channels, including direct text message, direct advertising, physical mailers, and more.Devise programs to test content, messaging, and creative on all CATF marketing platforms to improve conversion performance at each stage of the funnel.Engagement & ConversionBuild and scale effective engagement pathways (email sequences, landing pages, content personalization, automation) that nurture prospects and subscribers.Collaborate with communications leads to translate climate and clean energy content into compelling digital experiences that drive action and influence – leveraging earned media, thought leadership, research, campaigns, and external recognition.Support organizational events strategy and incorporate engagement into broader mass market strategy.Partner with the Development team to align digital acquisition and fundraising with broader Development goals, projects, opportunities and philanthropic pipelines.Stewardship & RetentionDesign and implement strategies to deepen supporter loyalty and lifetime value through meaningful content, segmentation, and ongoing engagement.Oversee analytics and reporting to measure retention, growth, value, and campaign performance across channels.Drive continuous improvement through A/B testing, cohort analysis, and li