Product Marketing Manager II - Release Marketing

DescriptionSprout Social is looking to hire a Product Marketing Manager II to lead our Release Marketing efforts. This role reports to the Sr. Manager, Product Marketing, and is the perfect hybrid of go-to-market strategy, operational excellence, and high-impact execution.Why join Sprout's Marketing team?At Sprout Social, we don’t just market products—we set the pace for how breakthrough brands connect with the world. This role sits at the center of our innovation engine, connecting the cutting-edge technology our product team builds to the world's most adored brands. As businesses increasingly rely on social data to drive top-level results, our advancements in Agentic AI are creating a major step-change in the industry. As the lead for Release Marketing, you are the architect of how this innovation is perceived by the market. We put our customers at the heart of our strategy, lead with clarity, and measure success by the business results we create. If you’re ready to own your impact and accelerate your career during one of the most exciting chapters in Sprout’s history, this is where you belong.What you’ll doDrive the Strategic Execution of 'Breaking Ground': Act as the end-to-end owner of our quarterly launch program, optimizing the operational framework to scale awareness and product expansion across the portfolio.Master the Release Engine: Own the workflows, processes, and collateral for our product releases, ensuring the entire PMM team is aligned on roadmap processing, release tiering, and GTM documentation.Operationalize the Roadmap: Manage and up-level high-impact resources like our Product Roadmap Deck and the Product Updates webpage to ensure our Revenue teams are always equipped with the latest value-forward stories.Cross-Functional Orchestration: Partner closely with Campaigns, Brand Creative, and R&D to deliver seamless events and collateral that showcase the power of Sprout’s AI-driven platform.Drive Efficiency: Act as the "Product Ops" mind within Marketing, identifying ways to merge workflows (specifically within Jira) and leveraging tech—including AI-driven workflow improvements—to help us work smarter.What you’ll bringThe "Execution" Mindset: You are a PMM who loves the project management side of the house. You find genuine satisfaction in making processes smoother and keeping a wide set of stakeholders on track.Strategic Storytelling: While you have an operational mind, you also have a keen eye for positioning. You can translate technical updates into a value-forward narrative that resonates with our audience.Data-Informed Decision Making: You use qualitative and quantitative analysis to measure the success of launches and iterate on future strategies.Collaborative Leadership: You are a reliable partner who leads with empathy and clarity, even when managing tight schedules and complex dependenciesThe minimum qualifications for this role include:5+ years of experience in product marketing, marketing operations or growth marketing.3+ years of experience in a dedicated Product Marketing role with a track record of independent project ownership.Experience in B2B technology marketing (SaaS experience strongly preferred).Demonstrated success in driving go-to-market campaigns with strong project management skillsPreferred qualifications for this role include:Strong storytelling skills with the ability to craft and refine narratives.Proficiency in Jira and a passion for workflow automation/AI-driven productivity tools.Experience with video or webinar production (live or pre-recorded) is a major plus.Experience in presentation creation and a high level of comfort using Canva to build or iterate on marketing collateral.How you’ll growWithin 1 month, you’ll plant your roots, including:Attending Sprout Social and Sales onboarding to learn our products, brand positioning, voice, and key messages.Meeting with key stakeholders across Product, Revenue, and Brand Creative to understand current working relationships and release rituals.Getting up to speed on our launch program to help support upcoming release milestones.Within 3 months, you’ll start hitting your stride by:Getting your hands onto our quarterly launch program, helping guide the execution of our next Breaking Ground event.Familiarizing yourself with Sprout’s product strategy, development lifecycle, and current release/launch processes.Within 6 months, you’ll be making a clear impact through:Taking full ownership of the "Breaking Ground" program, establishing a repeatable, high-impact framework that optimizes our launch reach and narrative depth.Standardizing our customer-facing roadmap strategy, ensuring Revenue teams have high-utility, value-forward collateral that is consistently updated and easily accessible.Independently auditing and improving the GTM release engine, partnering with Product Ops to resolve workflow bottlenecks and improve the accuracy of our roadmap documentation.Establishing key performance indicators (KPIs) for release m