Sr. Manager, Lifecycle & Retention - Ireland

ABOUT USAt the heart of AG1 lies a commitment to our mission to empower people to take ownership of their health. Since 2010, we've dedicated ourselves to bringing Foundational Nutrition to people around the world. Our ethos is deeply rooted in science, with an unwavering dedication to continuous improvement. We leverage and contribute to the latest research to deliver a powerful, straightforward solution for optimal health to our customers. We harness the finest ingredients so that every scoop of AG1 gives you the nutrients you need with the simplicity you want in a daily routine.Likewise, our organization puts the same energy into creating an environment that is a reflection of the cultural values that define who we are and how we work together. These seven values— One Spectacular Life, Customer Obsessed, Radical Ownership, High Performance, Courage, Amazing Humans and Continuous Pursuit of Excellence —are a representation of the high standards we set, and hold ourselves accountable to, when it comes to building our global team.THE ROLEAG1 is seeking a Senior Manager, Lifecycle & Retention – EU to join our growing International team. Reporting to the Director of Retention, International, this role will lead lifecycle strategy across the EU market, driving customer engagement, rebill performance, and long-term value.The ideal candidate brings deep expertise in retention and lifecycle marketing, with a proven track record of building and executing data-driven growth strategies. You have successfully developed campaigns that enhance product education, strengthen customer engagement, reduce churn, and improve key metrics including rebill rate, churn, and LTV.In this role, you will leverage customer insights to design highly personalised, impactful marketing initiatives that deliver measurable results. You are analytical, commercially minded, and customer-obsessed, with the ability to translate insights into scalable lifecycle programs that fuel sustainable growth.WHAT YOU’LL DOLifecycle Marketing:Own and execute the EU lifecycle marketing strategy across the full customer journey including onboarding, activation, growth, retention, and winback to deliver a seamless, insight-led experience across email, messaging, social, direct mail, inserts, and other emerging channels.Build, launch, and optimise automated lifecycle programs using behavioural and transactional data to drive personalised communications at scale.Take a hands-on approach to experimentation, embedding A/B testing and performance analysis into all campaigns to continuously improve engagement, rebill rate, churn, and LTV.Regularly audit lifecycle flows and campaigns to identify gaps, streamline journeys, and unlock incremental customer value.Collaborate closely with Brand, Growth, Product, and Data to ensure lifecycle initiatives are commercially aligned and operationally excellent.Customer Experience & Retention Optimisation:Partner closely with MarTech to define and implement technology requirements that strengthen churn prevention, improve subscription reactivation, and unlock smarter lifecycle capabilities.Work with Consumer Insights to translate customer feedback (surveys, reviews, CSAT, qualitative inputs) into clear, actionable retention initiatives.Proactively identify friction points across the customer journey and lead initiatives to simplify, enhance, and optimise the end-to-end experience.Design and implement loyalty programs, incentives, and retention levers that deepen engagement, strengthen brand affinity, and increase long-term customer value.Customer Insights & Analytics:Own retention-focused analytics, leveraging customer and subscription data to proactively identify churn risks, growth opportunities, and value-driving segments.Monitor and report on core retention metrics, including churn, rebill rate, repeat purchase rate, and LTV translating performance into clear, actionable recommendations.Conduct deep-dive analyses to uncover behavioral patterns, lifecycle gaps, and segmentation opportunities that inform targeting and personalisation strategies.Turn data into impact by generating insight-led recommendations that directly shape lifecycle strategy, campaign execution, and broader commercial decision-making.WHAT WE'RE LOOKING FOR5–7+ years of experience in retention, lifecycle, or CRM marketing, ideally within DTC subscription or recurring revenue businesses; experience operating in remote or distributed teams is a plus.Proven track record of building and executing growth strategies across owned channels, including email, SMS, WhatsApp, direct mail, referral programs, and other retention-focused touchpoints.Strong technical fluency across CRM and marketing automation platforms (e.g., Klaviyo, Braze) and ecommerce ecosystems (e.g., Shopify), with the ability to translate business requirements into scalable lifecycle programs.Advanced analytical capability with hands-on experience using tools such as Excel, SQL, Tableau/Power BI,