Growth Marketing Coordinator

**About Yumwoof** At Yumwoof, we are redefining pet wellness with science\-backed, anti\-inflammatory dog food made from real ingredients. We are scaling paid acquisition toward $600K a month, launching a new product line, and running Black Friday/Cyber Monday in four waves. All of that currently runs through one director plus a bench of agencies and freelancers. This role is the person who keeps the numbers, the plans, and the creative queue straight underneath it. **About the Role** This is a coordination role. Your main responsibility is to make sure that nothing in growth is late, unnamed, or unmeasured, which is currently the thing most likely to cost us a quarter. Growth here consists of one director, four agencies, and seven production partners. Strategy is not the bottleneck; the connective work is. The Wednesday numbers get pulled at 6 AM by the person who should be thinking about media mix. Launch dates live in four different heads. The creative queue looks fine until you notice it runs thin in three weeks, by which point three weeks is exactly how long it takes to fix. If you like being the person who notices first, this is a great job. If you want to be the one making the call about what we do next, it honestly is not, and there are better roles out there for you. **What You’ll Own** * **Reporting:** Pulling DTC revenue, new\-customer orders, paid spend against budget, blended new customer acquisition cost, blended return on ad spend, site conversion rate, and new\-customer average order value weekly (Monday \- Sunday) plus month\-to\-date. * Attribution metrics come from Triple Whale, revenue and order counts come from Shopify, and we never mix the two. * New\-customer counts are DTC only; wholesale and recharges come out. * **Done looks like:** the report arrives before anyone asks for it, and the number that looks wrong is already circled with a note saying why you think so. * **Project Plans:** Managing Black Friday waves, our next product launch, the January promo push, and the promo calendar. You build the plan backward from the live date, put milestones into ClickUp, and chase handoffs before they become late. * **ClickUp Hygiene:** Serving as the single source of truth. If it is not in ClickUp, it did not happen. * **Done looks like:** every gate has a named owner and a date, and nobody finds out about a slip in the week it lands. * **Creative Pipeline:** Ensuring we maintain three weeks of pipeline depth behind our weekly Monday ad creative batch. You conduct weekly depth audits, chase partners to their ready dates, and flag thin weeks early. * **Done looks like:** cover never drops below three weeks without the director hearing it from you first. * **Meta Concepts:** Helping keep the concept library stocked and turning approved concepts into actionable briefs for partners, including formats, ratios, hooks, offers, references, and dates. * **Done looks like:** every approved concept has its executions written out, nam