Digital Marketing Account Manager

|Current USA TODAY Co. Employees- Please ensure you are using our abbreviated process on the internal Careers site by logging into Dayforce through MyApps|USA TODAY Co., Inc. is a diversified media company with expansive reach at the national and local level dedicated to empowering and enriching communities. We seek to inspire, inform, and connect audiences as a sustainable, growth focused media and digital marketing solutions company. Through our trusted brands, including the USA TODAY NETWORK, comprised of the national publication, USA TODAY, and local media organizations, including our network of local properties, in the United States, and Newsquest, a wholly-owned subsidiary operating in the United Kingdom, we provide essential journalism, local content, and digital experiences to audiences and businesses. We deliver high-quality, trusted content with a commitment to balanced, unbiased journalism, where and when consumers want to engage. Our digital marketing solutions brand, LocaliQ, supports small and medium-sized businesses with innovative digital marketing products and solutions. USA TODAY Co. open roles are featured on various external job boards. When applying to a position at USA TODAY Co., you should be completing an application on USA TODAY Co. Careers via Dayforce. Job postings directing you to complete an application on other external sites may not be valid. If you are a California resident, you acknowledge that by applying for a job with us, this California Job Applicant Privacy Notice will apply to our collection, use, and disclosure of your personal information. To connect with us, visit www.usatodayco.comDigital Marketing Account Manager – Multi-Location clientsAt LocaliQ (part of Gannett | USA TODAY Network), we help businesses grow through a powerful combination of digital marketing solutions, data, and local insights. Our mission is simple: help businesses connect with the right customers and drive real results. We move fast, work collaboratively, and take pride in building meaningful relationships—with our clients and each other.About the Role We’re looking for a Digital Marketing Account Manager to support and grow key accounts within our National Sales channel—specifically across Health & Wellness verticals. This role is focused on multi-location clients specifically in the franchise space.In this role, you’ll focus on retaining and expanding existing partnerships, while also helping bring new opportunities through the sales funnel. You’ll act as a trusted advisor to clients, partnering closely with internal teams to develop and deliver impactful, data-driven marketing campaigns.This is a highly collaborative, fast-paced role where you’ll manage the full campaign lifecycle—from strategy and planning to execution and optimization.What Success Looks LikeClient Growth & Retention – Build strong, long-term partnerships with national brands and stakeholders across complex organizationsPerformance-Driven Results – Balance client goals with business KPIs, ensuring campaigns deliver measurable impactRevenue Growth – Identify and act on upsell and cross-sell opportunities to drive account expansionCross-Functional Collaboration – Serve as a central point of contact, partnering seamlessly with internal teams to deliver a best-in-class client experienceWhat You’ll DoPartner with Brand Managers and internal teams to develop strategic, customized advertising solutionsBuild and evolve media plans based on client objectives, performance data, and market insightsManage end-to-end campaign execution, including contracts, onboarding, billing, reporting, and optimizationLead coordination for custom programs, sponsorships, and creative builds, acting as the bridge between clients and internal teamsWork closely with Client Strategy and Client Services to drive client retention and revenue growthMaintain proactive client communication, ensuring exceptional service and responsivenessIdentify opportunities to expand existing partnerships and support new business initiativesWhat You BringExperience working on complex, multi-channel advertising solutions across national and/or franchise multi-location accountsStrong understanding of digital media, performance marketing, and campaign strategyAbility to translate data into actionable insights and client recommendationsExcellent relationship-building and communication skillsHigh level of organization and ability to manage multiple campaigns and deadlines simultaneouslyA collaborative, solutions-oriented mindset in a fast-paced environmentQualificationsBachelor’s degree or equivalent experience3+ years of experience in digital advertising.Hands-on experience with performance-driven digital advertising, including paid search (PPC) and Google Performance Max (PMAX) campaignsExperience working with sales teams and client-facing account managementProficiency with tools such as Microsoft Office and CRM/order management systems (Salesforce or similar a plus)Why Locali