Sr. Marketing Specialist

At InStride, people are our purpose.We believe that investing in people is the most powerful way to drive success—for individuals and organizations alike. As a public benefit corporation, we partner with leading employers to unlock opportunities for their employees, providing access to top-tier education programs that align with their employees’ career goals and the company’s business goals. Our mission goes beyond skill-building; we're here to empower our partners’ employees to advance their careers, elevate their expertise, and achieve meaningful personal and professional growth.No matter the team you’re on, our dedication to the success of our partners and their employees is what drives us. If you're passionate about making a difference and driving educational and professional advancement, InStride is the place for you. To get a better feel for our culture, watch more here.Candidates must be located in one of the following states to be considered eligible for employment: AZ, CA, CO, CT, FL, GA, IL, IN, KS, LA, MD, MA, MI, MN, MO, NV, NH, NJ, NY, PA, OH, OR, TX, VA, WA, WI.What we're looking for (role overview):We're hiring a Sr. Marketing Specialist who embodies the next generation of B2B marketers: a generalist experienced across multiple domains who can orchestrate across functions, operate full-stack, and use AI to punch above their weight. You'll be the connective tissue across our marketing efforts, creating content that builds our brand and fuels demand, equipping our sales team with the materials they need to win, and lending a hand when events need support.Skills we’d love to see you show off:AI Champion: You are on the cutting edge of AI and leverage AI as a core workflow to accelerate output, enhance quality, and continuously experiment with new ways of working Cross-channel marketing: You are able to seamlessly execute across content, campaigns, sales enablement, and events while owning work end-to-endExceptional storytelling: You create high-quality, insight-driven content and translating positioning into compelling stories across personas and funnel stagesEvents: You can support our events team with anything from content creation to campaign coordination to operations and logisticsProject management: You have strong project management ownership and can operate end-to-end across initiativesData-driven and highly collaborative: partnering cross-functionally and optimizing based on performance and real-world resultsWho you are (ideal profile):Your professional journey includes 5+ years experience in B2B marketingA modern B2B marketer who can connect strategy to execution across multiple functionsEqually comfortable thinking about the full funnel and messaging and actually building the assets that bring it to lifeResourceful and AI-native, you have experience implementing AI and know when to automate and when human creativity matters mostHighly collaborative, with a natural ability to work across sales, marketing, and leadership teamsCurious and insight-driven, focused on audience understanding rather than content volumeProactive and hands-on, willing to step in wherever needed to move the business forwardHow you will create impact (key responsibilities):Leverage AI as a force multiplier across everything you do accelerating execution, increasing output, and enabling a level of impact that goes beyond traditional marketing bandwidthSupport a high-impact content strategy across formats, developing insight-driven, differentiated content and scaling production through thoughtful use of AISupport and amplify events through strategic content, coordinated campaigns, and pre/post engagement plans that drive pipelineHelp build and optimize a best-in-class sales enablement ecosystem, creating and managing assets that directly influence deal progression and revenue outcomesOperate as a true marketing generalist, stepping in across campaigns, launches, and initiatives to connect content, channels, and conversion into cohesive, high-impact programsCompensationAt InStride, final offer amounts are dependent on multiple factors including location, depth of experience, interview performance and equity with other team members.We encourage you to talk with your recruiter to learn more about the total compensation and benefits available for this role.Compensation range:$95,000—$105,000 USDWe are looking for someone who is not only technically skilled, but also enthusiastic about making a meaningful impact. If this description resonates with you, we're excited about the possibility of having you on our team. As a skills-driven employer, we encourage you to apply if there is a skill-fit, even in the absence of years of experience.Don’t meet every single requirement? Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. At InStride, we are dedicated to building a diverse, inclusive, and authentic workplace, so if you’re excited about this role,