Digital Marketing Manager

The Digital & Social Marketing Center of Excellence (CoE) is responsible for driving enterprise-wide digital performance by strengthening customer relationships, increasing brand visibility and equity, accelerating purchase decisions, and optimizing marketing investment. The Digital Marketing Manager is a centralized role reporting to the Director of Digital & Social Marketing. This role partners closely with business unit marketing teams including Windows & Doors, Siding & Accessories, Metal Solutions, Canada, and Corporate to drive and enable best-in-class digital marketing programs across search, performance media and digital advertising, marketing automation, and digital analytics. This role is ideal for a strong digital generalist who combines strategic thinking with hands-on execution, brings a strong performance and accountability mindset, enjoys working with data, and partnering with cross-functional teams to drive continuous optimization across the enterprise. Key Responsibilities: Partner with search, paid media and social owners to guide enterprise SEO, SEM, and digital advertising programs (paid social, video, programmatic and emerging performance channels) within a hybrid corporate and agency model Manage retail direct media programs across key retail partners, with accountability for execution quality, optimization, and cost efficiency Bring strong expertise in search behavior, keyword strategy, audience intent, and bidding models to inform testing, optimization, and demand capture Improve visibility and conversion across organic search, paid placements, and AI-powered discovery experiences (GEO), including zero-click and AI-assisted results Partner with the Digital & Social CoE Marketing team and business units to improve demand capture, lead quality, and conversion performance Support and optimize marketing automation and lifecycle programs, proactively identifying opportunities to enhance effectiveness and scalability Partner with Marketing and IT to support a cohesive customer marketing data strategy that enables targeting, measurement, and personalization Maintain a clear, enterprise-level understanding of where customer and prospect data lives across platforms, including web analytics, CRM, marketing automation, paid media, social, and third-party sources Ensure accurate tracking and tagging through Google Tag Manager (GTM) Monitor and support reliable performance measurement through GA4 and dashboards Translate customer behavior, performance data, and feedback into actionable recommendations that enhance experience and drive revenue Identify trends, testing opportunities, and optimization roadmaps to support continuous improvement Lead training and contribute to digital standards, playbooks, and best practices to elevate capabilities across teams Partner with business units on pilot initiatives to test and validate new approaches prior to scaling Evaluate emerging technologies (AI content/search tools, CDPs, journey orchestration, testing/UX) and make adoption recommendations Support website optimization, testing, and related digital initiatives as needed Bachelor’s degree in Marketing, Communications, Technology, or related field 5+ years of experience in digital marketing Demonstrated experience with SEO and SEM, Marketing Automation and digital analytics and reporting Working knowledge of Google Analytics (GA4) and Google Tag Manager Familiarity with search optimization tools (e.g., BrightEdge) Experience with marketing automation tools and CRM platforms (e.g., Eloqua, Marketo, HubSpot, Salesforce Marketing Cloud, Microsoft Dynamics) Familiarity with Website and eCommerce platforms (WordPress, Optimizely) and Heat-mapping and UX tools (e.g., Fullstory, Hotjar) Understanding of online customer journeys and conversion optimization Strong analytical skills with the ability to turn data into action Proven project management skills and ability to deliver in a fast-paced environment Strong written and verbal communication skills Ability to work effectively with stakeholders at all levels of the organization Experience in building products, manufacturing, or B2B environments preferred Experience working within a centralized or Center of Excellence model preferredThe US base salary range for this full-time position is $90,000-$130,000 + bonus + medical, dental, vision benefits starting day 1 + 401k and PTO. Our salary ranges are determined by role, level, and location. Individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process. (Full-time is defined as regularly working 30+ hours per week.)All your information will be kept confidential according to EEO guidelines.Why work for Cornerstone Building Brands?Our teams are at the heart of our purpose to positively contribute to the communities wh