Senior SEO Director - Remote

**Senior SEO Director \- Remote** ================================= **SUMMARY:** ============ The Senior SEO Director is a dedicated search evangelist who owns organic search as a measured growth channel for AllCampus and its university partners. This is a strategic leadership role responsible for setting the direction for how AllCampus earns, protects, and grows organic visibility across corporate and partner websites, and for ensuring the team's capability and systems are in place to execute that strategy across the portfolio. Search behavior is changing. Discovery increasingly happens in partnership with AI\-driven systems like Google AI Overviews and answer engines, and a growing share of searches do not result in a traditional click. The Senior SEO Director is expected to lead through and beyond that shift, positioning partner content as a trusted source AI systems can surface and cite, while ensuring the channel continues to drive qualified lead generation and enrollment\-supporting outcomes. This individual must pair deep SEO expertise with strong business judgment, analytical experience, and clear communication. They should be able to translate complex SEO and AI search trends into practical business recommendations, defend prioritization decisions to leadership, and coach SEO specialists through both strategic and technical work. Candidates must have a passion for leading and nurturing a team of SEO subject matter experts, and an established record of strong feedback from clients, peers, and direct reports. This position will report to the Associate Vice President of Digital Marketing. The ideal candidate must have extensive knowledge and experience using SEO for lead generation, and proven experience owning and delivering on measurable individual, channel, and organizational goals. **ESSENTIAL DUTIES AND RESPONSIBILITIES:** ========================================== **Search Strategy and Organic Visibility** ------------------------------------------ * Own organic search strategy across the portfolio or partner sites and AllCampus corporate sites, setting clear and defensible strategic priorities. * Translate SEO performance into business impact, including qualified leads, pipeline contribution, and enrollment\-supporting outcomes, so non\-SEO stakeholders can understand and act on the channel’s value. * Develop and maintain organic channel forecasts tied to enrollment cycle pacing, connecting projected traffic and keyword trajectory to inquiry volume targets and pipeline contribution. Use CRM data to identify deviations in performance and communicate proactively to act on opportunities and mitigate risks. * Monitor the organic search competitive landscape across the partner portfolio, tracking competitor keyword positioning, content strategies, SERP changes, and domain authority trends, and translate those insights into proactive adjustments that protect and grow partner visibility. * Develop persuas