PPC Specialist

PPC Specialist (Google Ads & Paid Media) – RemoteRemote | Full-Time | U.S. HoursHiring for Our ClientOur client is a rapidly growing multi-location home services company operating across multiple U.S. markets. They are seeking an experienced PPC Specialist to own paid media performance across Google Ads, Local Services Ads (LSA), Meta Ads, and landing page optimization.This is a hands-on role for someone who enjoys managing significant advertising budgets, improving lead generation performance, and driving measurable business results.Key ResponsibilitiesGoogle Ads & Local Services Ads (LSA)Manage Google Ads MCC accounts across multiple locationsOptimize Search campaigns, bidding strategies, keywords, and ad copyManage and monitor Local Services Ads (LSA) performanceConduct search term analysis and negative keyword managementImprove lead volume while reducing cost per leadManage campaign budgets and performance pacingLanding Page OptimizationManage and optimize Unbounce landing pagesConduct A/B testing on headlines, forms, CTAs, and layoutsImprove conversion rates across service areas and marketsBuild new location-specific and service-specific landing pagesPerformance ReportingCreate weekly and monthly paid media reportsTrack:Cost Per Lead (CPL)Cost Per Booked JobConversion RateROASIdentify performance trends and optimization opportunitiesProvide actionable recommendations to leadershipMeta Ads (Preferred)Manage Facebook and Instagram advertising campaignsBuild and maintain audience targeting strategiesSupport lead generation, engagement, and awareness campaignsCollaborate on creative development and testingRequired Qualifications3+ years of hands-on PPC management experienceStrong Google Ads experience including Search and Local Services Ads (LSA)Experience managing multi-location or franchise-style accountsExperience with Google Ads MCC structuresExperience using landing page platforms such as Unbounce or InstapageComfortable managing large monthly advertising budgetsStrong analytical and reporting skillsAbility to identify issues, develop solutions, and execute improvements independentlyPreferred QualificationsHome services, plumbing, HVAC, roofing, restoration, or similar industry experienceExperience with Google Business Profile (GBP)Familiarity with call tracking platforms such as CallRail or CallTrackingMetricsExperience with pay-per-lead platformsBasic HTML/CSS knowledgeExperience leveraging AI tools and marketing automation platformsWhat Success Looks LikeIncreased lead volume across multiple marketsReduced cost per lead and cost per booked jobStrong budget management and allocation decisionsContinuous testing and optimization of campaigns and landing pagesData-driven recommendations that improve overall marketing performanceIdeal CandidateProactive and highly accountableComfortable managing multiple campaigns and markets simultaneouslyStrong problem-solving mindsetResults-oriented and data-drivenContinuously learning and adapting to platform updatesThrives in a fast-growing environmentOriginally posted on Himalayas