International Real Estate Manager

About UsFounded in 1992 in Dover, NH, Planet Fitness is one of the largest and fastest-growing franchisors and operators of fitness centers in the world by number of members and locations. As of March 31, 2026, Planet Fitness had approximately 21.5 million members and 2,909 clubs in all 50 states, the District of Columbia, Puerto Rico, Canada, Panama, Mexico, Australia and Spain. The Company’s mission is to enhance people’s lives by providing a high-quality fitness experience in a welcoming, non-intimidating environment, which we call the Judgement Free Zone®. Approximately 90% of Planet Fitness clubs are owned and operated by independent business owners.At Planet Fitness, our unique mission has always been to enhance people’s lives by providing a high-quality fitness experience in a welcoming, non-intimidating environment. And we’re proud of the amazing Planet Fitness team that supports our clubs and team members. They are comprised of dynamic, dedicated, and talented individuals who represent our values of integrity, transparency, passion, respect, and excellence (while having fun!) in everything they do.Joining the PF family means being part of a company that cares about bettering the health and wellbeing of our communities. It means being a part of a supportive, engaging workforce with an inclusive culture that values diversity and creates an environment where everyone can feel they belong. It means encouraging professional growth and development. It means making true, lasting connections with your co-workers with celebrations, team building activities and engaging corporate events! It means creating a positive impact in our local communities through our Judgement Free Generation® philanthropic initiative. It means being part of a brand that you can be proud of!For the past 30 years, we’ve helped millions of people in their fitness journey and revolutionized the industry along the way. And we’re just getting started!OverviewThe International Real Estate Manager is a field-based, individual contributor role supporting the Sr. Director of International Real Estate in executing the brand’s global growth strategy. This is a hands-on position with 60–70% of time spent in market, working alongside international franchisees to drive quality site selection, validate market opportunities, and build the development pipeline.This role is the hands-on expert responsible for franchisee site visits, white space analysis, competitive canvassing, and current market insights. When not in market, the Manager is conducting data-driven market plan reviews, pipeline reporting, and cross-functional coordination to ensure international development milestones are met. This position operates with a high degree of independence and accountability to deliver results across multiple countries and time zones.The ideal candidate currently resides near a major international airport, has a valid passport, clean driving record, and the ability to travel domestically and internationally up to 70% of the time (including travel to the Hampton, NH and Boston, MA offices). ResponsibilitiesField-Based Site Selection & In-Market Execution (60% In-Market)Spends most of the working time within international markets conducting site visits, trade area tours, and competitive canvassing alongside franchise development teamsEvaluates prospective sites firsthand, assessing physical trade area characteristics, visibility, access, co-tenancy, parking, and local foot traffic patterns that data alone cannot fully capture.Leads franchisee site review meetings in market, providing real-time feedback, brand criteria guidance, and go/no-go recommendations with documented rationale for Sr. Dir. approval.Conducts site walks and trade area assessments for mandatory relocations, renewals, and territory adjustments, presenting findings with clear recommendations.Maintains a market visit calendar ensuring each active franchise territory receives regular in-person coverage aligned with ADA deadlines and development activity.Builds and maintains on-the-ground relationships with local brokers, landlords, shopping center managers, and developers in each assigned territory to surface off-market opportunities.Documents all field visits with structured reports including site photography, competitive observations, traffic counts, and site scoring against brand criteria, with a clear recommend, conditional, or pass decision for each site toured.Coordinates with internal departments, operations, construction, marketing, legal, and finance, to align site selection decisions with overall international store developmentMarket Planning, White Space Analysis & Competitive IntelligenceOwns and regularly refreshes market development plans for all assigned international territories, incorporating updated demographic data, unit performance trends, competitive shifts, and franchisee expansion capacity.Conducts recurring white space analysis (at minimum quarterly) as units open and the