Conversion Rate Optimization (CRO) Specialist

About The Ad FirmThe Ad Firm is a US-based, performance-driven digital marketing agency recognized for delivering measurable ROI through transparent strategies and proven results since 2009. We partner with businesses across industries to grow visibility, traffic, and revenue through precision-built campaigns.Job DescriptionWe’re hiring a CRO professional with advanced GA4 expertise. You’ll lead testing and optimization efforts while managing client analytics setups, conversion tracking, and reporting. This role combines analytical precision with creative problem-solving, requiring a strong command of digital analytics.This is a part-time / project-based opportunity with the potential to become full-time in the future. Key ResponsibilitiesConduct conversion audits and develop testing roadmapsPlan and execute A/B and multivariate tests (Google Optimize, VWO, Optimizely, etc.)Set up and manage client GA4 properties, conversion events, and reportsBuild dashboards and analyze data to identify growth opportunitiesCollaborate with PPC, SEO, and design teams to improve campaign performanceTranslate findings into actionable insights for clients and internal teamsRequired Qualifications3+ years of CRO and analytics experience, preferably in an agency settingExpert-level knowledge of GA4 (certification strongly preferred)Experience setting up conversion tracking and event-based reportingSkilled in Hotjar, Tag Manager, Data Studio, and related toolsStrong grasp of UX, data interpretation, and funnel optimizationProven track record of improving conversion rates through testing and analyticsWhy Join Us- Work with a diverse range of clients and industries. - Collaborative, fast-paced, and growth-focused agency culture. - Competitive salary and performance-based bonuses. - Professional development support and SEO tool access.- Flexible remote work options.- 2 weeks Paid Time-Off- Paid Sick Leave - 8 Paid Holidays- Health InsuranceOriginally posted on Himalayas