Marketing Director

**Director of Marketing** Opus is hiring a Director of Marketing to own and scale the full marketing function across OpusEHR and our subsidiary brands. This is a hands\-on, strategic role with a clear path to VP of Marketing for the right person. You'll be the driving force behind our HubSpot operation, SEO and PPC strategy, content engine, and multi\-brand positioning in the behavioral health technology space. **About the Role** You will lead marketing strategy and execution across Opus EHR and our subsidiary brands, including behavioral health RCM and real estate ventures in behavioral health. You'll work closely with the CEO and Account Executive team, with full ownership of pipeline\-influencing programs from day one. **Responsibilities** HubSpot Administration and CRM Marketing \- Serve as the primary HubSpot Admin, owning portal configuration, workflows, lead scoring, pipeline reporting, and integrations across all Opus entities. \- Build and maintain marketing automation sequences tied to sales outreach cadences for the Opus AE team. \- Ensure accurate attribution reporting and UTM tracking across all channels. SEO and PPC Strategy \- Own organic search strategy for OpusEHR.com and subsidiary brands, from keyword research and content planning to on\-page optimization and technical SEO. \- Manage PPC campaigns (Google Ads, LinkedIn, Meta) independently or in partnership with external agencies, with full accountability for ROAS. \- Evaluate and direct SEO/PPC agencies, including briefing, performance review, and strategic alignment. \- Monitor competitive positioning and search rankings, with a focus on behavioral health EHR, RCM/billing, and CRM\-related terms. Content, Thought Leadership and Demand Generation \- Conceive, write, and produce webinars, email newsletters, and press releases that position Opus as the go\-to authority in behavioral health technology. \- Develop a content calendar that supports SEO goals, nurtures existing clients, and generates new leads across the full funnel. \- Collaborate closely with the CEO and Account Executives to align content with market trends, product launches, and sales messaging. AI\-Powered Marketing \- Leverage AI tools (ChatGPT, Claude, Jasper, Perplexity, etc.) to accelerate content production, competitive research, and campaign ideation. \- Evaluate and adopt emerging AI marketing platforms that drive efficiency and competitive advantage. \- Build repeatable, AI\-assisted workflows for content creation, SEO analysis, and reporting. Multi\-Brand Marketing Oversight \- Lead marketing strategy across Opus EHR and all subsidiary brands, including behavioral health RCM and real estate ventures in behavioral health. \- Tailor messaging and positioning for each brand's distinct audience while maintaining a cohesive Opus group identity. \- Develop go\-to\-market materials, one\-pagers, and promotional assets for each business line. **Key Performance Indicators** \- Organic