Outbound Marketing Specialist

Outbound Marketing Specialist (LinkedIn Outreach, Lead Generation & B2B Prospecting) – Remote | EST HoursPosition Type: Full-Time, Remote Working Hours: U.S. Business Hours — ESTAbout the RoleAt Pavago, one of our clients is hiring an Outbound Marketing Specialist to build and execute outbound systems that generate qualified B2B pipeline opportunities.This is a hands-on, execution-focused role for someone experienced in outbound prospecting, LinkedIn outreach, cold email, lead generation, and high-ticket B2B marketing.You’ll own the outbound process from prospect research and list building through messaging, campaign execution, follow-up, and performance optimization.If you’re proactive, data-driven, strong at copywriting, and know how to turn targeted outreach into qualified conversations, this role is a strong fit.What You’ll OwnOutbound Campaigns & Pipeline GenerationBuild and execute outbound campaigns targeting high-value B2B prospects.You’ll: Develop scalable outbound prospecting systems Build outreach playbooks and workflows Execute campaigns across LinkedIn, email, and other outbound channels Generate qualified conversations and meetings Maintain consistent follow-up with prospects Continuously improve campaign performance Prospect Research & Lead List BuildingResearch and build targeted prospect lists using: LinkedIn Sales Navigator Apollo Clay ZoomInfo Similar prospecting platforms You’ll identify and segment prospects based on: Ideal Customer Profiles (ICPs) Industry Company size Geography Decision-maker roles Relevant buying signals Maintain clean and organized prospect databases and campaign trackers.LinkedIn Outreach & EngagementUse LinkedIn as a core outbound and relationship-building channel.Responsibilities include: Personalized prospect outreach LinkedIn messaging Prospect engagement Strategic follow-ups Relationship building Thought leadership support Create and support LinkedIn content designed to increase visibility, credibility, and engagement with target B2B audiences.Cold Email & Outreach CopywritingWrite compelling, personalized copy for: Cold emails LinkedIn messages Follow-up sequences Outreach campaigns CTAs Lead magnets Test different: Messaging angles Value propositions Personalization approaches Subject lines CTAs Follow-up strategies The goal is simple: turn relevant prospects into meaningful sales conversations.Lead Magnets & Outbound AssetsCreate and coordinate outbound assets that improve campaign performance, including: Lead magnets Guides Checklists Value-driven resources Prospecting materials Use these assets strategically to improve response and conversion rates.Performance Tracking & OptimizationMonitor outbound performance across: Response rates Positive reply rates Engagement Meetings generated Qualified conversations Pipeline contribution Use performance data to improve: Targeting Messaging Personalization Campaign structure Follow-up cadence Prospect segmentation Sales & Leadership CollaborationWork closely with leadership and sales teams to: Improve prospect targeting Refine ICPs Strengthen messaging Evaluate lead quality Improve outbound-to-sales handoffs Generate more qualified pipeline opportunities What Makes You a Strong FitYou: Understand outbound as a system, not just sending cold emails Know how to research and identify high-quality B2B prospects Can write personalized outreach that earns responses Understand B2B buyer psychology and high-ticket sales cycles Follow up consistently without relying on constant supervision Think analytically about campaign performance Are comfortable testing and iterating quickly Take ownership of pipeline outcomes Thrive in fast-moving, remote environments Required Experience & Skills 2+ years of experience in: B2B outbound marketing Lead generation SDR/BDR Outbound prospecting Similar pipeline-generation roles Strong hands-on experience with LinkedIn outreach Experience using prospecting tools such as: LinkedIn Sales Navigator Apollo Clay ZoomInfo Strong outbound copywriting skills Experience building and managing multi-channel outbound campaigns Strong understanding of: B2B prospecting ICP development Buyer psychology High-ticket B2B sales cycles Ability to analyze and optimize campaign performance Excellent written and spoken English Strong organization and attention to detail Ability to work independently in a remote environment Availability during U.S. EST business hours Nice to Have Experience with high-ticket B2B services or agencies Experience with: Smartlead Instantly Lemlist HubSpot Other outbound automation platforms CRM management experience Appointment-setting or pipeline-generation experience Lead magnet creation experience Startup or high-growth company experience What a Typical Day Looks LikeYou might: Research target accounts and decision-makers Build segmented prospect lists Launch LinkedIn and email outreach campaigns Personalize messaging for high-value prospects Follow up with active prospect