Remote Senior Meta Media Buyer for Digital Marketing Agency

DESCRIPTION **Senior Meta Media Buyer** **Location:** Remote — United States **Employment Type:** 1099 Independent Contractor **Schedule:** Flexible, with availability required between 8:00 AM–8:00 PM CT as business needs require **Base Pay:** $90,000–$100,000 USD per year **Build Bonus:** $5,000 upon successful completion of the initial paid media buildout **Performance Incentive:** Up to $3,750 per quarter ($15,000/year), plus a client retention bonus (see Earning Potential below) **Role Type:** Senior individual contributor, reporting directly to the founder/owner About the Company Our client is a performance\-driven digital marketing agency that has historically built its growth on SEO and organic strategy. The company is now investing in paid acquisition and is bringing senior\-level Meta expertise in\-house to build that function from the ground up. In addition to its core agency business, the company owns and operates two early\-stage consumer brands that will also be part of this role's scope. The Opportunity This is a ground\-floor opportunity to build and own a paid media function from scratch. You'll take full ownership of Meta strategy, execution, testing, optimization, tracking, creative direction, funnels, and reporting — initially across the agency and two owned startup brands. For the core agency business, the primary objective is generating qualified opportunities and new SEO clients; the two startup brands will require hands\-on campaign ownership and growth support. This role is built for a seasoned, self\-sufficient operator — not someone who needs a detailed playbook handed to them. You'll diagnose problems independently, make recommendations, build the systems behind the function, and create a repeatable paid media engine. As the function proves itself, there's potential for the scope to expand into building and leading a paid media team. What You'll Do**Meta Campaign Strategy \& Execution** * Own Meta Ads Manager strategy and execution across the agency and its owned brands * Build, launch, test, optimize, scale, retarget, and troubleshoot lead\-generation and conversion campaigns * Manage both Instant Form and website/landing\-page conversion campaigns * Own audience strategy, campaign structure, budget allocation, testing cadence, and optimization decisions * Monitor performance closely and make proactive changes without waiting for step\-by\-step direction **Tracking, Funnels \& Conversion** * Own or oversee Meta Pixel and Conversions API implementation and troubleshooting * Use GA4 and Google Tag Manager to validate tracking and understand user behavior across the funnel * Review and improve landing pages, lead funnels, forms, and conversion paths * Diagnose whether performance issues originate in the ad, audience, offer, landing page, follow\-up, or sales process * Work within GoHighLevel to ensure lead flow, attribution, and follow\-up systems support campaign performance **Creative \&