Senior Media Strategist

**Note** We're looking for candidates based in the ***Central or Eastern time zones***to best align with our clients. If you're located elsewhere, we invite you to explore additional opportunities on our careers page or join our Talent Community. **About Us** At KH \+ Madden, we're a full\-service destination marketing agency blending data\-driven strategy with creative storytelling to help destinations stand out. Our Agile approach allows us to adapt quickly, connect with travelers in meaningful ways, and deliver omni\-channel campaigns that drive measurable results. **About the Role** We're seeking a **Senior Media Strategist** to lead the development, execution, and optimization of integrated media campaigns. This role sits at the intersection of strategy, analytics, and collaboration\-responsible for translating client goals into high\-performing media plans that reach the right audience at the right time. You'll partner with internal teams, clients, and vendors to build smart, data\-informed strategies, oversee campaign execution, and continuously optimize performance. This role also plays a key part in mentoring junior team members and contributing to overall media team excellence. **What You'll Do** * Develop and lead omni\-channel media strategies aligned to client objectives and KPIs * Conduct audience, competitive, and industry research to inform media planning and optimization * Determine strategic media mixes using research tools and data insights * Collaborate with creative, account, and client teams to ensure cohesive campaign execution * Oversee campaign setup, performance monitoring, reporting, and ongoing optimizations * Manage budgets, media authorizations, vendor relationships, and billing reconciliation * Translate performance data into actionable insights and future\-facing strategies * Stay current on media trends, emerging channels, and new opportunities * Mentor and support junior team members, fostering growth and collaboration * Contribute to new business efforts, agency POVs, and internal training initiatives **What You Bring** * 3\-5\+ years of paid media planning and/or buying experience (agency or in\-house) * Strong analytical mindset with the ability to turn data into meaningful insights * Experience with media research tools (e.g., MRI, GWI, Vivvix) and planning platforms * Excellent communication and presentation skills * Proven ability to manage multiple projects, priorities, and deadlines * Detail\-oriented with strong organizational and problem\-solving skills * Proficiency in spreadsheets and media planning tools (Excel/Google Sheets, etc.) * Collaborative mindset with a positive, proactive attitude * Experience in travel and tourism is a plus **What You'll Get from Us** We see your success as our success. When you join our team, you'll get: * Opportunities to grow your skillset through training, new challenges, and learning experiences. * A team that's got your back and is rea