Marketing Analytics Manager

Marketing Analytics ManagerLocation: Remote (US) About NateraNatera is a global leader in cell-free DNA testing. Our mission is to change the management of disease worldwide through genetic testing that's accessible, accurate, and actionable. We serve millions of patients across oncology, women's health, and organ health, and we're growing fast.About This RoleThis is not a dashboarding job. You will own the full measurement stack for marketing at a publicly traded genomics company doing $2.6B+ in revenue. Campaign performance, funnel analytics, attribution modeling, and budget recommendations all run through you.The reality is that the data environment isn't clean. Marketing runs across Salesforce, Airtable, agency-managed platforms, and in-house campaigns. Data comes in different formats, at different cadences, from different owners. You'll build the reporting frameworks, standardize the definitions, and connect the systems so that marketing leadership can make investment decisions based on numbers they trust.You'll sit at the intersection of Marketing, Sales, and Ops. When someone asks "is this campaign working?" or "where should we put the next dollar?" you're the one with the answer. Not a guess. A number, with context, tied to pipeline.What You'll DoOwn Campaign Measurement and Performance ReportingLead reporting for agency-managed media campaigns, digital programs, and Salesforce-driven initiativesBuild and maintain dashboards that give marketing leadership clear visibility into performance, trends, and ROIEnsure consistent reporting standards across channels, teams, and stakeholdersTranslate raw campaign data into performance narratives that drive decisionsCollaborate on Campaign PlanningUse Airtable to support campaign hierarchy, planning and trackingStructure and optimize how campaign and performance data is organized and accessed by the marketing teamBridge gaps between Airtable workflows and Salesforce where neededEnsure operational data is clean, consistent, and accessibleOwn Attribution and Investment MeasurementDevelop and refine multi-touch attribution models that reflect how Natera's buyers actually engageEvaluate campaign and channel effectiveness to guide budget allocation decisionsProvide clear recommendations on where to scale spend and where to cutPartner with Brand and Marketing leadership on forecasting and investment planningDrive Full-Funnel Analytics and VisibilityTrack and analyze performance across the full funnel: lead to MQL to SQL to pipeline to closed-wonImprove visibility into the Salesforce marketing funnel, including lead flow, conversion rates, and pipeline contribution by campaign and channelIdentify bottlenecks in the funnel and partner with Demand Gen, Sales, and Marketing Ops to fix themConnect campaign activity to pipeline outcomes so marketing can demonstrate revenue contributionEnsure Data Quality and System AlignmentPartner with Data Engineering and Marketing Ops to ensure clean, reliable data flows across systemsMaintain consistency across Salesforce, Airtable, Eloqua and agency platformsStandardize definitions and reporting frameworksOwn the data dictionary for marketing analyticsWhat You BringMust-Haves5-8+ years of experience in marketing analytics, growth analytics, or demand gen analyticsDeep hands-on experience with Salesforce data, including funnel reporting, campaign tracking, and pipeline analysis Experience working with Airtable for campaign tracking, workflow management, or operational reportingStrong SQL skills and working proficiency with at least one BI tool (Tableau, Looker, Power BI, Snowflake Intelligence, etc.)Proven ability to analyze and improve full-funnel conversion from lead to pipelineExperience with multi-touch attribution modeling and campaign ROI analysisTrack record of translating data into investment decisions, not just reportsAbility to work cross-functionally with Marketing, Sales, Ops, and Finance and influence decisions with dataNice-to-HavesExperience in healthcare, biotech, diagnostics, or life sciences marketingExperience managing agency relationships and measuring agency-managed campaign performanceFamiliarity with marketing automation platforms (Eloqua, Marketo, HubSpot, Pardot)Experience with paid media measurement across LinkedIn, Google, and programmatic channelsBackground in a high-growth public company environmentExperience building reporting frameworks from scratch (not just inheriting mature systems)Why This Role Is DifferentMost marketing analytics roles focus on reporting on campaigns after the fact. This role goes further. You will help evolve and scale the measurement layer for a marketing organization that is growing quickly across multiple clinical verticals.You will not be starting from scratch. There is an existing analytics foundation in place, but it is not yet fully standardized or scaled. This is where you come in. You will build on what exists, bring structure to how we measure performance, and elevate how