Senior Staff Copywriter (Remote, US)

**Who We Are** Renew Home is on a mission to change how we power the world by making it easier for customers to save energy and money at home as part of the largest residential virtual power plant in North America. We partner with industry\-leading brands to better manage residential energy for users by prioritizing efficiency, savings, and comfort — and cleaner energy for everyone. We are an Equal Opportunity employer striving to create a diverse, equitable, and inclusive work environment where everyone feels that they have a voice that is heard. We strongly encourage candidates to check out our website at www.renewhome.com to learn more about the world\-changing work we are doing. **Role Summary** The Senior Staff Copywriter will lead brand storytelling across the organization. This is a senior, high\-impact role responsible for defining how our brand sounds, feels, and shows up—everywhere, from brand narratives to in\-product experiences. You’ll set the standard for tone of voice and messaging, create clear guidelines for different audiences, partners, channels, and product contexts, and ensure every piece of copy we produce meets a high bar for clarity, consistency, and quality. This role is both strategic and hands\-on. You’ll work across the organization and with partners to establish standards and craft core brand narratives—writing the most important work yourself while enabling teams to produce high quality, on\-brand copy when needed. You’ll also flex into UX writing for product surfaces—shaping language that works across multi\-themed systems, product states, and user journeys without losing the integrity of the brand. You’ll direct, edit, and elevate work produced in collaboration with cross\-functional teams, partners, and AI writing assistants to ensure our voice holds up at scale and in highly regulated environments. As the most senior individual contributor for brand writing, you’ll be the ultimate owner of brand copy outputs across marketing, product, and beyond. **What You Will Do** Own brand voice and storytelling * Define and evolve the company’s tone of voice, messaging pillars, and narrative frameworks. * Translate brand strategy into clear, practical guidance for different audiences (customers, partners, internal teams) and channels (web, product, lifecycle, campaigns, comms). * Act as the final decision\-maker on brand voice questions and copy quality. Set standards and systems * Create and maintain messaging guidelines, voice principles, and examples that scale across teams. * Build systems and processes that help others write on\-brand—without slowing teams down. * Ensure consistency and quality across all high\-visibility brand touchpoints. Build and maintain knowledge base for AI\-enabled copywriting * Leverage AI tooling to establish on\-brand writing assistants for teams to produce high quality, on\-brand copy efficiently. * Partner closely with AI writing assistants as part of your daily